Kantar's Profiles Blog

The Australian ecommerce divide

Posted by Lamia Lee on Apr 28, 2015

Australia may have been a slow starter in ecommerce, but the pace is definitely picking up. Consumers are regularly buying goods and services via the internet, with 20% of our Australian panellists having made a purchase online in the last 24 hours. And with 79% of Australians using the internet, meaning a massive 18 million consumers are active online across the country. It is no wonder that marketers, businesses and researchers alike are taking notice.

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Topics: Mobile Purchasing, Ecommerce

Millennials Driving the Demand for Mobile Banking

Posted by Joel Stanton on Mar 4, 2015

Lightspeed FSG just released a new study on mobile banking in the U.S., based on a nationwide survey of nearly 2,500 consumers who own a smartphone or tablet. While most people realize that Millennials are the heaviest owners and users of smartphones in general, it is fascinating to discover that once the playing field is leveled to include only people who own a smartphone or tablet, Millennials are still by far the most likely group to engage with their bank or credit union using mobile banking.

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Topics: Mobile Banking, Mobile Purchasing, Lightspeed FSG, Financial Services

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