--- title: Kantar's Profiles Blog | Lightspeed FSG description: Lightspeed FSG | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Distracted Driving: How Mobile Enables Risky Behavior](https://info-profiles.kantar.com/distracted-driving-how-mobile-use-creates-risky-behavior) Posted by [Rebecca Koppie](https://info-profiles.kantar.com/author/rebecca-koppie) on Jun 29, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Distracted%20Driving.png)](https://info-profiles.kantar.com/distracted-driving-how-mobile-use-creates-risky-behavior) While many consumers agree that using mobile phones while driving isn’t OK to do, the activity is perceived as only moderately dangerous compared to other distracted driving activities. According to a recent [Lightspeed FSG](https://www.lightspeedfsg.com/) study on **Dangerous Driving Activities** (2016), 45% of U.S. consumers agree completely that it’s never OK to use a mobile phone while driving (65% agree completely or slightly). More than half of respondents observed other drives using their phones while driving. And, older consumers are more likely to agree with this sentiment than younger consumers (37% of 25-34 year olds vs. 59% of those age 65+). [Read More](https://info-profiles.kantar.com/distracted-driving-how-mobile-use-creates-risky-behavior) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/distracted-driving-how-mobile-use-creates-risky-behavior#comments-listing) Topics: [Lightspeed FSG](https://info-profiles.kantar.com/topic/lightspeed-fsg) ## [New Study on eWallet Adoption in the US](https://info-profiles.kantar.com/new-study-ewallet-adoption-us-2/) Posted by [Greg Flemming](https://info-profiles.kantar.com/author/greg-flemming) on Aug 18, 2015 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hs-fs/file-3281450075-jpg/blog-files/applepay_infographic-300x199.jpg)](https://info-profiles.kantar.com/new-study-ewallet-adoption-us-2/) *Six Months After Apple Pay Launch, How Should Banks, Retailers, and Agencies Evaluate Apple Pay, Google Wallet and Samsung* A new Lightspeed FSG study shows an uptick in frequency of Apple Pay use for in-store purchases -- but security concerns and a general lack of interest has slowed adoption of Apple Pay and other eWallet platforms. Among current Apple Pay users, fully 17% said in the new July 2015 study they use Apple Pay more than 10 times a month for in-store purchases -- up from just 7% in November 2014. [Read More](https://info-profiles.kantar.com/new-study-ewallet-adoption-us-2/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/new-study-ewallet-adoption-us-2/#comments-listing) Topics: [eWallets](https://info-profiles.kantar.com/topic/ewallets), [Lightspeed FSG](https://info-profiles.kantar.com/topic/lightspeed-fsg), [Financial Services](https://info-profiles.kantar.com/topic/financial-services) ## [Millennials Driving the Demand for Mobile Banking](https://info-profiles.kantar.com/millennials-driving-demand-mobile-banking/) Posted by [Joel Stanton](https://info-profiles.kantar.com/author/joel-stanton) on Mar 4, 2015 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hs-fs/file-3255284829-jpg/blog-files/mobilebanking-300x135.jpg)](https://info-profiles.kantar.com/millennials-driving-demand-mobile-banking/) Lightspeed FSG just released a new study on mobile banking in the U.S., based on a nationwide survey of nearly 2,500 consumers who own a smartphone or tablet. While most people realize that Millennials are the heaviest owners and users of smartphones in general, it is fascinating to discover that once the playing field is leveled to include only people who own a smartphone or tablet, Millennials are still by far the most likely group to engage with their bank or credit union using mobile banking. [Read More](https://info-profiles.kantar.com/millennials-driving-demand-mobile-banking/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/millennials-driving-demand-mobile-banking/#comments-listing) Topics: [Mobile Banking](https://info-profiles.kantar.com/topic/mobile-banking), [Mobile Purchasing](https://info-profiles.kantar.com/topic/mobile-purchasing), [Lightspeed FSG](https://info-profiles.kantar.com/topic/lightspeed-fsg), [Financial Services](https://info-profiles.kantar.com/topic/financial-services) ## [American Express, Costco Part Ways](https://info-profiles.kantar.com/american-express-costco-part-ways/) Posted by [Greg Flemming](https://info-profiles.kantar.com/author/greg-flemming) on Feb 13, 2015 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hs-fs/file-3255284709-jpg/blog-files/fsg_amexcostco-300x186.jpg)](https://info-profiles.kantar.com/american-express-costco-part-ways/) American Express announced this week that it will discontinue its exclusive agreement with the Costco Wholesale Club Stores, which have traditionally accepted only American Express credit cards in its stores. Costco is likely to enter into a new partnership agreement with another U.S. card issuer. [Read More](https://info-profiles.kantar.com/american-express-costco-part-ways/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/american-express-costco-part-ways/#comments-listing) Topics: [Lightspeed FSG](https://info-profiles.kantar.com/topic/lightspeed-fsg), [Financial Services](https://info-profiles.kantar.com/topic/financial-services) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends) - 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