--- title: Kantar's Profiles Blog | data enrichment description: data enrichment | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Connecting Data Sources with Security](https://info-profiles.kantar.com/connecting-data-sources-with-security) Posted by [David Tripepi](https://info-profiles.kantar.com/author/david-tripepi) on Oct 7, 2019 - [Tweet](https://twitter.com/share) The biggest misconception since the launch of GDPR is the belief the European legislation, published in May 2018, changed the landscape of privacy and security. However, what it actually did was set more stringent checks on the preexisting legal processes and privacy compliance, as well as increase the level of accountability through heftier penalty charges for those noncompliant. So, how do we manage data and connect data sources safely without fear of handling the personal data of our customers and respondents in a careless manner? We should start by stating the obvious concept of anonymisation. [Read More](https://info-profiles.kantar.com/connecting-data-sources-with-security) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/connecting-data-sources-with-security#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Privacy](https://info-profiles.kantar.com/topic/privacy), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [MRX Trends](https://info-profiles.kantar.com/topic/mrx-trends), [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [data series](https://info-profiles.kantar.com/topic/data-series), [gdpr](https://info-profiles.kantar.com/topic/gdpr), [data search](https://info-profiles.kantar.com/topic/data-search) ## [Ask the Lightspeed Expert: Healthcare Data Collection](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Mar 27, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LSH%20Stock%20Images/922708030.jpg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection) Conducting quantitative and qualitative research can be a unique process when targeting healthcare audiences, such as physicians, payers, KOLs and patients. Best practices and techniques we use for consumer research can also be applicable to these audiences. [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection#comments-listing) Topics: [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [media buying](https://info-profiles.kantar.com/topic/media-buying), [data append](https://info-profiles.kantar.com/topic/data-append), [Healthcare Research](https://info-profiles.kantar.com/topic/healthcare-research), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Activating Research Segments: Marketing Data Integration (Part 4)](https://info-profiles.kantar.com/activating-research-segments-marketing-data-integration-part-4) Posted by [Steve Blum](https://info-profiles.kantar.com/author/steve-blum) on Sep 6, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/smartphone%20and%20icons.jpg)](https://info-profiles.kantar.com/activating-research-segments-marketing-data-integration-part-4) Do you remember when we used our mobile phones exclusively for actually speaking with other people? It may be difficult to remember, but I promise there once was a time in the not-too-distant past when that ubiquitous device we carry with us was not used for messaging, mapping, Tweeting, Snapping, shopping, posting, watching, gaming, or the other multitudes of tasks we now use our devices for. The utility and functionality of our mobile devices and the underlying ecosystem of mobile networks, apps and other services has dramatically increased the value we derive from our “phones”.  [Read More](https://info-profiles.kantar.com/activating-research-segments-marketing-data-integration-part-4) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/activating-research-segments-marketing-data-integration-part-4#comments-listing) Topics: [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [media buying](https://info-profiles.kantar.com/topic/media-buying), [data series](https://info-profiles.kantar.com/topic/data-series) ## [Go Mobile!](https://info-profiles.kantar.com/go-mobile) Posted by [David Shanker](https://info-profiles.kantar.com/author/david-shanker) on Nov 16, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/photo-1423784346385-c1d4dac9893a.jpg)](https://info-profiles.kantar.com/go-mobile) One thing mobile has taught us beyond a doubt: consumers are in control. The information they need to make decisions is now at their fingertips. They are more loyal to their own needs than to any particular brand. And consumers want to move onto the ‘next thing’ seconds after engaging. Never has it been more difficult for marketers to target consumers. Mobile created and enables this behavior, but only one in five surveys is 100% mobile compatible today. To truly ‘meet them in the moment’ their survey [“experience has to be fast and frictionless.”](https://think.storage.googleapis.com/images/micromoments-guide-to-winning-shift-to-mobile-download.pdf) [Read More](https://info-profiles.kantar.com/go-mobile) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/go-mobile#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [data append](https://info-profiles.kantar.com/topic/data-append) ## [Being ‘smart’ with your data integration](https://info-profiles.kantar.com/being-smart-with-your-data-integration) Posted by [Kantar](https://info-profiles.kantar.com/author/kantar) on Aug 16, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/photo-1432850252397-8be919d9ba23_jpg.jpg)](https://info-profiles.kantar.com/being-smart-with-your-data-integration) Most of us know that the mobile phone industry is on a pretty serious surge of personal use. In fact, think of one person you know that does not have a mobile phone. Coming up short? This is precisely the reason why all marketing researchers should have a strong focus on mobile. [Read More](https://info-profiles.kantar.com/being-smart-with-your-data-integration) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/being-smart-with-your-data-integration#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [data append](https://info-profiles.kantar.com/topic/data-append), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research) ## [Marketing Research Today: The Growing Importance of Target Marketing](https://info-profiles.kantar.com/marketing-research-today-the-growing-importance-of-target-marketing) Posted by [Tiama HD Fowler](https://info-profiles.kantar.com/author/tiama-hd-fowler) on May 11, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/AmplifyRAppends-Blog.jpg)](https://info-profiles.kantar.com/marketing-research-today-the-growing-importance-of-target-marketing) Over recent years technology has changed what the marketing research industry is as well as what it does.  Because of this, agile research has become increasingly popular for researchers and clients who need on-demand data and broader insights. With the onset of technology and data analytics companies, we have found opportunities to couple third party data with panel survey results. Clients began asking us to make it easier to combine survey responses with other types of data to better understand their targets. Given we have more than 200 profile attributes stored for sampling and or appending, clients were eager for us to add second and third party marketing data that provided broader perspective. This has also allowed clients to shorten surveys and make them more engaging. The results have provided our clients deeper insights and better data quality. [Read More](https://info-profiles.kantar.com/marketing-research-today-the-growing-importance-of-target-marketing) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/marketing-research-today-the-growing-importance-of-target-marketing#comments-listing) Topics: [Social Media](https://info-profiles.kantar.com/topic/social-media), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [data append](https://info-profiles.kantar.com/topic/data-append) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - 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