“You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why.
In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this.
Topics: Mobile, Survey Design, mobile first, mobile marketing research, mobile surveys, Ask the Expert
We define a “mobile friendly survey” different from a “modern survey.” A modern survey involves more than a device agnostic design; all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern:
Topics: Mobile, Respondent experience, mobile marketing research, mobile surveys, modern surveys
One of the trends within organizations nowadays is putting the customer central; setting the customer at the heart of your business and immerse yourself among your target. This enables you to fully understand your customer’s needs and successfully respond on that.
Topics: mobile marketing research, mobile surveys, modern surveys
Technology is now part of our everyday lives- in how we communicate with friends, family, colleagues, how we function in all facets. But how can we leverage technology to gain deeper insights and benefit users of market research?
Topics: Marketing Research, Video, social listening, mobile surveys, facial coding
