Kantar's Profiles Blog

Step by Step Guide to Modernizing Your Surveys

Posted by Jon Puleston on Oct 23, 2018

By engaging with consumers in meaningful ways, you’ll capture data on what they think, what content they see and what they do. Our Modern Survey Design techniques enable you to know more by asking the right questions in the right way.

Since the launch of our Intelligent Components last year, we’ve seen a steady increase in the usage of our tools. With that, we’ve also seen an increase in respondent experience, an increase in panel capacity, and an increase in data quality. Do the new tools have a direct impact on these outcomes? The answer is YES! 


 Download the guide now! 

Topics: Survey Design, questionnaire design, marketing research best practices, modern surveys

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