Kantar's Profiles Blog

May Ling Tham

Director, Modern Survey Design APAC Lead

May Ling is currently the Modern Survey Design Subject Matter Expert APAC Lead. She a seasoned Researcher with over 15 years of experience in Market Research. Prior to joining Lightspeed, May Ling has worked with various agencies including Synovate, TNS, GfK and Euromonitor International. Her extensive experience spans across both full service and syndicated research with expertise in U&A studies, Concept testing and Brand health studies. She has managed regional and global large scale projects across various industries in FMCG, Beauty and fashion, Financial, Optical and many others.

She has a Bachelor degree in Business Administration and her professional interests include market analytics and consumer behaviour.

Recent Posts

Mobile Survey vs. Modern Survey - What's the Difference?

Posted by May Ling Tham on Nov 7, 2018

We define a “mobile friendly survey” different from a “modern survey.” A modern survey involves more than a device agnostic design; all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern: 

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Topics: Mobile, Respondent experience, mobile marketing research, mobile surveys, modern surveys

The who, what and why of Asia-Pacific’s mobile service app users

Posted by May Ling Tham on Aug 19, 2018

Today’s consumers are managing their lives through devices and this is making way for new entrants to the market. But with Uber surprisingly withdrawing from the SEA market earlier this year, we wanted to explore the ride share and food delivery apps more closely. Who is using them, which brands are succeeding, why is this…

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Topics: Digital Consumer, Consumer Insights

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