As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!).
Topics: Digital Data Collection, Mobile Advertising, marketing research technologies, media buying, marketing research trends, Brand Advertisting, Survey Engagement, modern surveys, Ask the Expert
Conducting quantitative and qualitative research can be a unique process when targeting healthcare audiences, such as physicians, payers, KOLs and patients. Best practices and techniques we use for consumer research can also be applicable to these audiences.
Topics: data enrichment, media buying, data append, Healthcare Research, modern surveys, Ask the Expert
In 2019, we’re seeing consumers health habits evolve. For many, formal diets and exercise fads are being deprioritized with the desire to form more sustainable healthy lifestyles. Gone is the importance of the fat-free or zero-calorie version of a product; consumers want whole, clean ingredients in their food and beverages. They are placing a new level of importance on the clarity of what they’re putting in their bodies that extends beyond calorie, sugar and fat intake.
Topics: Marketing Research Data, Consumer Insights
There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents?
Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert
2018 has been a big year for women: from TIME Magazine naming those who spoke out about sexual harassment as Person of the Year, to UK celebrating 100 years of women’s right to vote, to the US Women’s Soccer team making headlines.
Technology has a way of improving tried-and-true methodologies in many industries, and as we’ve seen in this data series, marketing research is no exception. Where at one time qualitative best practices included 20 to 40 minute online surveys (e.g., jam-packed full of single response, open-ended and grid questions), respondents are no longer completing that type of research. Many (time-poor) consumers want to provide brands their feedback, but they expect the conveniences a smartphone provides them and activities that fit into their every-day life. They also don’t want to be bogged down with mundane, repetitive questions such as, “What brands do you like? Can you rate these brands? What stores do you think of when you need this product?”
Topics: modern surveys, data series
Anything and everything is now digital, and consumers are spending endless hours online. This isn’t new information for market researchers. Mary Meeker recently released her 2018 Internet Trend Report, and her key findings indicate that more than half the world is online so there are fewer new people to connect with. Here are just a few of her other takeaways according to Recode:
Topics: Data Driven Marketing, data series
You want simple, faster, better access to data and people.
We’ve heard this message loud and clear. Industry statistics have overwhelmingly communicated that consumers are living and working on their smartphones and tablets, but researchers are not writing surveys to reach the modern respondent.
Topics: Survey Design, modern surveys
Topics: Market Research, Consumer Insights