Kantar's Profiles Blog

The Move to Mobile First

Posted by Melissa Moxley on Mar 23, 2017

How frequently do you use your smartphone or tablet throughout the day?

Every day, consumers are spending more and more time connected to their devices. This is where they live and this is where they work. As consumers increasingly live digitally with numerous connected devices, marketers have the opportunity to harness behavioral information in real time utilizing passive measurements. With use of mobile continually escalating world-wide, and in some markets surpassing desktop usage, there has never been a better time to program online surveys that are device agnostic, fully responsive and touchscreen optimized. Respondents, particularly younger generations, want to take surveys on their mobile devices, but the reality is that most surveys are either too difficult to take on a mobile device or unpleasant.  It’s time to rethink survey design and make changes to meet consumers on their choice of device.




Topics: Mobile, Survey Design

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