--- title: "High Quality, Clean Data: 5 Design Best Practices" description: Bold, creative, fast insights requires not only high quality respondents, but effective and efficient quality control methods. Here are 5 best practices. image: https://info-profiles.kantar.com/hubfs/LS%20stock%20images/red-herring.jpg --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog # High Quality, Clean Data: 5 Design Best Practices Posted by [Lous van Eijndhoven](https://info-profiles.kantar.com/author/lous-van-eijndhoven) on Jan 25, 2018 ![](https://info-profiles.kantar.com/hubfs/_DSF1549._v2jpg.jpg) - [Tweet](https://twitter.com/share) Bold, creative, fast insights requires not only high quality respondents, but effective and efficient quality control methods. [If you use untruthful data, you or your clients are ultimately being misguided in the business decisions that you are basing off of these facts and figures. So, what can we do to avoid this and drive ‘quality’ into the right direction?](https://blog.lightspeedresearch.com/are-your-surveys-healthy) [![Learn how low-incidence studies get a big quality booster with Honesty Detector](https://no-cache.hubspot.com/cta/default/641505/898d24a5-9a9a-414d-9120-c989413f95ac.png)](https://cta-redirect.hubspot.com/cta/redirect/641505/898d24a5-9a9a-414d-9120-c989413f95ac) 2018 is a new year for data. This year, stop painstakingly sifting through data sets looking for straight-liners, gibberish open-ends and other signs of disengagement. Take control of your insight’s quality by not only selecting a high-quality panel partner [with added layers of quality control](http://www.lightspeedresearch.com/lightspeed-strengthens-quality-measures-u-s-honesty-detector-patent/), but with best practice survey elements.   # 5 Survey Design Best Practices For Data Quality  ### **1. Trap your speeders** Why spend time cleaning respondents who finished your survey too fast after the fact when you can apply simple programming to terminate them real-time? #### ![Trap-Speeders.jpg](https://info-profiles.kantar.com/hs-fs/hubfs/LS%20stock%20images/Trap-Speeders.jpg?width=1024&name=Trap-Speeders.jpg) ### **2. Add in a red herring** If you’re adding in a grid series, save your future self some time and add in a [red herring](https://www.driveresearch.com/single-post/2016/11/20/What-is-a-Red-Herring-Market-Research-Glossary) within the series. Catch the disengaged respondents in action. #### ![red-herring.jpg](https://info-profiles.kantar.com/hs-fs/hubfs/LS%20stock%20images/red-herring.jpg?width=750&height=500&name=red-herring.jpg) ### **3. Think mobile** Today, time-poor consumers are taking surveys on mobile devices. [Optimized your survey](https://info.lightspeedresearch.com/questionarts-intelligent-components-ebook) for all devices with your design to engage respondents. #### ![think_mobile.jpg](https://info-profiles.kantar.com/hs-fs/hubfs/LS%20stock%20images/think_mobile.jpg?width=1024&name=think_mobile.jpg) ### **4. Ask the right questions** [Phrase your open-ended questions properly](https://blog.lightspeedresearch.com/whats-in-a-word-the-power-of-an-open-ended-question) for maximum quality. Be creative with your wording to elicit more emotive responses. #### ![ask_the_right_speakers.jpg](https://info-profiles.kantar.com/hs-fs/hubfs/LS%20stock%20images/ask_the_right_speakers.jpg?width=1024&name=ask_the_right_speakers.jpg) ### **5. KISS…Keep it simple, surveyors** Modern respondents want short, engaging surveys. Try Twitter’s '140 characters or less' rule when [writing questions](https://blog.lightspeedresearch.com/modern-survey-need-the-write-stuff-too), and keep the overall length under 15 minutes. If you want engaged respondents from start to finish, don’t bore them. ![mobile,group,teens,millenials,happy.jpg](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/mobile%2cgroup%2cteens%2cmillenials%2chappy.jpg) By implementing these five techniques into your designs, you will not only minimize the manual labor needed to clean your data sets, but increase engagement. This will limit the need for cleaning in general. Make 2018 the year you discover truth through data.   Topics: [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends) - [Consumer Insights (17)](https://info-profiles.kantar.com/topic/consumer-insights) - [Online Sampling (15)](https://info-profiles.kantar.com/topic/online-sampling) - [Survey Design (15)](https://info-profiles.kantar.com/topic/survey-design) - [Blog Post (13)](https://info-profiles.kantar.com/topic/blog-post) - [Data Quality (13)](https://info-profiles.kantar.com/topic/data-quality) - [Digital Data Collection (12)](https://info-profiles.kantar.com/topic/digital-data-collection) - [Financial Services (11)](https://info-profiles.kantar.com/topic/financial-services) - [APAC (10)](https://info-profiles.kantar.com/topic/apac) - [Healthcare Research (10)](https://info-profiles.kantar.com/topic/healthcare-research) - [data series (10)](https://info-profiles.kantar.com/topic/data-series) - [Video (9)](https://info-profiles.kantar.com/topic/video) - [Digital Consumer (8)](https://info-profiles.kantar.com/topic/digital-consumer) - [data append (8)](https://info-profiles.kantar.com/topic/data-append) - [marketing research best practices (8)](https://info-profiles.kantar.com/topic/marketing-research-best-practices) - [mobile first (8)](https://info-profiles.kantar.com/topic/mobile-first) - [mobile marketing research (8)](https://info-profiles.kantar.com/topic/mobile-marketing-research) - [Research Quality (7)](https://info-profiles.kantar.com/topic/research-quality) - [marketing research technologies (7)](https://info-profiles.kantar.com/topic/marketing-research-technologies) - [marketing research trends (7)](https://info-profiles.kantar.com/topic/marketing-research-trends) - [thought leadership (7)](https://info-profiles.kantar.com/topic/thought-leadership) - [Ask the Expert (6)](https://info-profiles.kantar.com/topic/ask-the-expert) - [Context (6)](https://info-profiles.kantar.com/topic/context) - [Panels (6)](https://info-profiles.kantar.com/topic/panels) - [Social Media (6)](https://info-profiles.kantar.com/topic/social-media) - [data enrichment (6)](https://info-profiles.kantar.com/topic/data-enrichment) - [Innovation (5)](https://info-profiles.kantar.com/topic/innovation) - [MRX Trends (5)](https://info-profiles.kantar.com/topic/mrx-trends) - [Sourcing (5)](https://info-profiles.kantar.com/topic/sourcing) - [behavioral data (5)](https://info-profiles.kantar.com/topic/behavioral-data) - [Big Data (4)](https://info-profiles.kantar.com/topic/big-data) - [Honesty Detector (4)](https://info-profiles.kantar.com/topic/honesty-detector) - [Lightspeed FSG (4)](https://info-profiles.kantar.com/topic/lightspeed-fsg) - [Millennials (4)](https://info-profiles.kantar.com/topic/millennials) - [Online access panels (4)](https://info-profiles.kantar.com/topic/online-access-panels) - [Privacy (4)](https://info-profiles.kantar.com/topic/privacy) - [Respondent experience (4)](https://info-profiles.kantar.com/topic/respondent-experience) - [media buying (4)](https://info-profiles.kantar.com/topic/media-buying) - [mobile surveys (4)](https://info-profiles.kantar.com/topic/mobile-surveys) - [questionnaire design (4)](https://info-profiles.kantar.com/topic/questionnaire-design) - [Brand Advertisting (3)](https://info-profiles.kantar.com/topic/brand-advertisting) - [Infographics (3)](https://info-profiles.kantar.com/topic/infographics) - [Survey Engagement (3)](https://info-profiles.kantar.com/topic/survey-engagement) - [data search (3)](https://info-profiles.kantar.com/topic/data-search) - [disABILITYincites Partnership (3)](https://info-profiles.kantar.com/topic/disabilityincites-partnership) - [gdpr (3)](https://info-profiles.kantar.com/topic/gdpr) - [qualitative research (3)](https://info-profiles.kantar.com/topic/qualitative-research) - [quant vs. qual (3)](https://info-profiles.kantar.com/topic/quant-vs-qual) - [validation (3)](https://info-profiles.kantar.com/topic/validation) - [Amazon (2)](https://info-profiles.kantar.com/topic/amazon) - [Communities (2)](https://info-profiles.kantar.com/topic/communities) - [Customized Advertising (2)](https://info-profiles.kantar.com/topic/customized-advertising) - [Dynamic Sourcing (2)](https://info-profiles.kantar.com/topic/dynamic-sourcing) - [Emerging Markets (2)](https://info-profiles.kantar.com/topic/emerging-markets) - [Emotional Insights (2)](https://info-profiles.kantar.com/topic/emotional-insights) - [Holidays (2)](https://info-profiles.kantar.com/topic/holidays) - [Marketing & Insights Event (2)](https://info-profiles.kantar.com/topic/marketing-insights-event) - [Mobile Advertising (2)](https://info-profiles.kantar.com/topic/mobile-advertising) - [Mobile Banking (2)](https://info-profiles.kantar.com/topic/mobile-banking) - [Mobile Purchasing (2)](https://info-profiles.kantar.com/topic/mobile-purchasing) - [Prediction (2)](https://info-profiles.kantar.com/topic/prediction) - [Survey Health Score (2)](https://info-profiles.kantar.com/topic/survey-health-score) - [Survey Length (2)](https://info-profiles.kantar.com/topic/survey-length) - [Trackers (2)](https://info-profiles.kantar.com/topic/trackers) - [Voice Technology (2)](https://info-profiles.kantar.com/topic/voice-technology) - [facial coding (2)](https://info-profiles.kantar.com/topic/facial-coding) - [minipoll (2)](https://info-profiles.kantar.com/topic/minipoll) - [online surveys (2)](https://info-profiles.kantar.com/topic/online-surveys) - [panelist engagement (2)](https://info-profiles.kantar.com/topic/panelist-engagement) - [research on research (2)](https://info-profiles.kantar.com/topic/research-on-research) - [smart speaker (2)](https://info-profiles.kantar.com/topic/smart-speaker) - [visualization (2)](https://info-profiles.kantar.com/topic/visualization) - [weighting data (2)](https://info-profiles.kantar.com/topic/weighting-data) - [Clients (1)](https://info-profiles.kantar.com/topic/clients) - [Data Breach (1)](https://info-profiles.kantar.com/topic/data-breach) - [Device Agnostic (1)](https://info-profiles.kantar.com/topic/device-agnostic) - [Ecommerce (1)](https://info-profiles.kantar.com/topic/ecommerce) - [Empathetic Questioning (1)](https://info-profiles.kantar.com/topic/empathetic-questioning) - [Multicultural Research (1)](https://info-profiles.kantar.com/topic/multicultural-research) - [PCs (1)](https://info-profiles.kantar.com/topic/pcs) - [Political Profiler (1)](https://info-profiles.kantar.com/topic/political-profiler) - [Predictive Analytics (1)](https://info-profiles.kantar.com/topic/predictive-analytics) - [Research Skills (1)](https://info-profiles.kantar.com/topic/research-skills) - [Science of Prediction (1)](https://info-profiles.kantar.com/topic/science-of-prediction) - [Talent Management (1)](https://info-profiles.kantar.com/topic/talent-management) - [US election (1)](https://info-profiles.kantar.com/topic/us-election) - [audience targeting (1)](https://info-profiles.kantar.com/topic/audience-targeting) - [eWallets (1)](https://info-profiles.kantar.com/topic/ewallets) - [emerging talent (1)](https://info-profiles.kantar.com/topic/emerging-talent) - [esomar (1)](https://info-profiles.kantar.com/topic/esomar) - [health tech (1)](https://info-profiles.kantar.com/topic/health-tech) - [location services (1)](https://info-profiles.kantar.com/topic/location-services) - [nonprobabliity samples (1)](https://info-profiles.kantar.com/topic/nonprobabliity-samples) - [probability samples (1)](https://info-profiles.kantar.com/topic/probability-samples) - [social listening (1)](https://info-profiles.kantar.com/topic/social-listening) see all © 2018, Lightspeed LLC - [Site Map](http://www.lightspeedresearch.com/site-map/) - [Privacy Policy](http://www.lightspeedresearch.com/privacy-policy/) - [Terms of Use](http://www.lightspeedresearch.com/terms-of-use/) [![Lightspeed](https://info-profiles.kantar.com/hs-fs/hubfs/Lightspeed-Sep2016/images/logo_orange_footer.png?width=124&name=logo_orange_footer.png "Lightspeed")](http://www.lightspeedresearch.com)[![](https://info-profiles.kantar.com/hs-fs/hubfs/logos/LightspeedHealth_Footer_Logo_orange_rollover.png?width=200&name=LightspeedHealth_Footer_Logo_orange_rollover.png)](http://www.lightspeed-health.com)[ ![](https://info-profiles.kantar.com/hs-fs/hubfs/logos/FSG_Footer_1.png?width=201&name=FSG_Footer_1.png)](http://www.lightspeedfsg.com)