Kantar's Profiles Blog

Practical Tips for Writing and Designing Better Survey Questions [SlideShare]

Posted by Melissa Moxley on Nov 9, 2015

Creating effective surveys can turn insights into action; high-quality data can build a company into a brand.

Survey design requires a detailed focus on the consumer experience. It’s an art and a science. From mobile first to gamification, we need to fundamentally rethink our approach by understanding what triggers dropouts.


Topics: Survey Design

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all