Kantar's Profiles Blog

Mary Kyriakidi

Senior Director of Media Insights, EMEA

Mary Kyriakidi is Senior Director of Media Insights at Lightspeed. In this role, she oversees the exhaustive portfolio of media clients – nurturing a highly engaging service level environment & building genuine partnerships across all aspects of the collaboration in the EMEA region.

Freshly recruited into the agency world – back in 2016 – Mary ran the Media & Entertainment division of GfK. Prior to this, Mary served most of her career running global insight teams in Broadcast media, most recently as the VP Insight of Branded Services and Content for BBC Studios. Earlier in her tenure as a TV Executive, Mary was instrumental in taking Discovery Networks Europe to the emerging (at the time) territories. Mary stepped into the media field in her native Greece, at the privately-owned TV network, Antenna.

Mary studied Economics at the University of Athens and holds an MSc in Media from London School of Economics.

Recent Posts

Connecting to the World of Gaming

Posted by Mary Kyriakidi on Dec 11, 2018

"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.

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Topics: Data Driven Marketing, Marketing Research Data

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