---
title: Kantar's Profiles Blog | Siddartha Dutta
description: "General Manager, Lightspeed GMI SEA\n
\nSid is the General Manager of Lightspeed GMI South East Asia based in Singapore. In this role, Sid is responsible for leading the business across South East Asia and India by aligning the local team’s expertise and technologies to service the needs of all clients. \n
\nWith over a decade of market research industry and management experience, his strong focus on client satisfaction and delivery ensure the region is effectively supported for all projects. Previously, Sid has held roles at a variety of research suppliers, including Greenfield and Research Now."
---
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# Kantar's Profiles Blog
## Siddartha Dutta
**General Manager, Lightspeed GMI SEA**
Sid is the General Manager of Lightspeed GMI South East Asia based in Singapore. In this role, Sid is responsible for leading the business across South East Asia and India by aligning the local team’s expertise and technologies to service the needs of all clients.
With over a decade of market research industry and management experience, his strong focus on client satisfaction and delivery ensure the region is effectively supported for all projects. Previously, Sid has held roles at a variety of research suppliers, including Greenfield and Research Now.
### Recent Posts
## [ONLINE RESEARCH MYTHBUSTING: HOW DO I KNOW THEY ARE WHO THEY SAY THEY ARE?](https://info-profiles.kantar.com/online-research-mythbusting-how-do-i-know-they-are-who-they-say-they-are)
Posted by [Siddartha Dutta](https://info-profiles.kantar.com/author/siddartha-dutta) on Apr 26, 2016
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[](https://info-profiles.kantar.com/online-research-mythbusting-how-do-i-know-they-are-who-they-say-they-are)
The conversation around conducting surveys with [online panels rather than face to face or CATI](https://blog.lightspeedgmi.com/transitioning-to-online-differences-in-marketing-research-data) is one that comes up every day for me in South East Asia. Whilst this is an entirely valid discussion, online actually adds ways to ensure trustworthy and valid respondents. In this mini-series, we unlock the truths behind these myths.
Knowing who someone really is isn’t exclusive to our industry. If we look at the everyday world, people can look us in the eye and lie. We filter this, both consciously and subconsciously and take forward what we have confidence in being true. Now back to research. As a student, I had friends who would get calls from focus group recruiters offering them 5000 Rs ($80 USD). The next question would be 'do you like/ consume ‘x’ product?' They would agree to anything to get into the focus group and take the money home, including saying they drank Malibu regularly (I’m not sure anyone can say that hand on heart!) Whilst these recruiters are not a fair reflection of all in the industry, online uses pre-screeners that are far more subtle than this tactic (and far less heavily incentivised, granted) which encourage a level of honesty from the outset.
[Read More](https://info-profiles.kantar.com/online-research-mythbusting-how-do-i-know-they-are-who-they-say-they-are)
0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/online-research-mythbusting-how-do-i-know-they-are-who-they-say-they-are#comments-listing)
Topics: [Honesty Detector](https://info-profiles.kantar.com/topic/honesty-detector), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research)
## [Companies feeling the love from mobile device users](https://info-profiles.kantar.com/companies-feeling-love-mobile-users/)
Posted by [Siddartha Dutta](https://info-profiles.kantar.com/author/siddartha-dutta) on May 13, 2015
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Consumers are following, perhaps even driving, the move towards mobile technology. Asia Pacific remains at the forefront of this adoption, with Nielsen recently reporting that smartphone penetration is at its highest in Hong Kong and Singapore at 87%, followed by Malaysia (80%), Australia (75%) and China (71%).
[Read More](https://info-profiles.kantar.com/companies-feeling-love-mobile-users/)
0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/companies-feeling-love-mobile-users/#comments-listing)
Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile)
## [The Evolution of Social Media](https://info-profiles.kantar.com/evolution-social-media/)
Posted by [Siddartha Dutta](https://info-profiles.kantar.com/author/siddartha-dutta) on Mar 2, 2015
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[](https://info-profiles.kantar.com/evolution-social-media/)
Social media has come a long way since its humble beginnings. This evolution in consumer behavior is impacting the data collection process globally -- opinions are shared to an open network, unsolicited. The adoption of smartphones and tablets has happened seemingly overnight, yet the next big development could change things again in an instant. By measuring changes in user adoption and online behavior, businesses can stay on the pulse of their evolving consumers.
[Read More](https://info-profiles.kantar.com/evolution-social-media/)
0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/evolution-social-media/#comments-listing)
Topics: [Social Media](https://info-profiles.kantar.com/topic/social-media), [Infographics](https://info-profiles.kantar.com/topic/infographics)
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