Kantar's Profiles Blog

The Evolution of Social Media

Posted by Siddartha Dutta on Mar 2, 2015

Social media has come a long way since its humble beginnings. This evolution in consumer behavior is impacting the data collection process globally -- opinions are shared to an open network, unsolicited. The adoption of smartphones and tablets has happened seemingly overnight, yet the next big development could change things again in an instant. By measuring changes in user adoption and online behavior, businesses can stay on the pulse of their evolving consumers.



Topics: Social Media, Infographics

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