Kantar's Profiles Blog

Welcome to 2020! A Deeper Understanding of People for the Year ahead

Posted by Caroline Frankum on Feb 5, 2020

2019 was a year of tremendous growth and change for us, where the industry took note and recognised us for our approaches to data quality, innovation, leadership and I&D.

We not only moved to a single brand across Kantar, we also implemented our OnePlatform strategy, launched our API-driven Kantar Profiles Network, and enhanced our offer to provide you with access to insights at the speed of life - all without compromising on quality in an increasingly time-poor and data legislative world.

So, what does this mean for you in 2020?

We start the year with a clear focus that leverages our genuinely unique ability to Understand people, Inspire growth via:
  1. Unprecedented Speed & Scale: Our pioneering new platform uses best in class technology, automation and AI quality checks to provide global and local access to the industry’s largest network with a single-access point for 88 million permission-based respondents across 70 countries.
  1. Access to Unique Audiences: In an increasingly data privacy legislative world, first party data has never been more critical to helping you understand the ‘why’ behind the ‘what’ when it comes to understanding people. So, we have built 45 million enriched profiles by compliantly connecting, matching and appending our unrivalled volume of 4,800 proprietary profile attributes with 2 billion data points derived from Kantar’s unique, gold standard syndicated data assets like TGI, and leading third-party data currencies. This enables optimisation of not just surveys, but your media activation too.
  1. Award-Winning Expertise: With Inclusion & Diversity not just being the right thing to do, but also a business imperative for growth, it has never been more important to put data and people at the heart of business strategy. So, we are proud to have launched Kantar’s Inclusion Index, which won Supplier Programme of the Year at the 2019 European Diversity Awards. Through this we are moving the dial on not only helping brands connect with their target audiences in more meaningful ways, but also helping them improve inclusion and diversity within their own workplaces too.

Our passion for building purposeful, growing, value-driven relationships with our clients underpins everything we do. So, now that we have never been more ready to leverage today’s fast-moving, tech-driven world, we are truly excited about what we can achieve together with you this year!

Topics: Digital Data Collection, Research Quality, Innovation, Market Research, Digital Consumer, Data Quality, Consumer Insights, Ask the Expert

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