--- title: STUDY REVEALS VARIED FEELINGS ABOUT ANZAC DAY description: A study recently conducted by Lightspeed GMI, a global online research provider, shows only 54.4% of Australians plan to mark ANZAC Day this year. image: https://info-profiles.kantar.com/hubfs/AU_Data.JPG.png --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog # STUDY REVEALS VARIED FEELINGS ABOUT ANZAC DAY Posted by [Matt Hunt](https://info-profiles.kantar.com/author/matt-hunt) on Apr 20, 2016 ![](https://info-profiles.kantar.com/hubfs/Matt_Hunt.jpg) - [Tweet](https://twitter.com/share) A study recently conducted by [Lightspeed GMI](http://www.lightspeedgmi.com/), a leading global online research provider, shows only 54.4% of Australians plan to mark ANZAC Day this year. Although this is a lower than expected percentage, for those that mark ANZAC day they do so with deep reverence. For 83.6% the day means remembering fallen soldiers, of which 33.3% specifically remember a loved one who fought for Australia and 23.0% remember a loved one who served in the military somewhere else. Just 12.9% see it as a day off work.  The top three ways that this segment of the population will mark ANZAC Day 2016 are; 1. With family 2. Dawn service 3. With friends Again true to their main focus of the day, only 6.5% plan to partake in two-up, suggesting this is more of a time of reflection than celebration or playing. They were, however, more divided on the topic of ANZAC Day’s place as a public holiday. When reminded of some states not having a public holiday carried in 2015 due to it falling on a Saturday, 52.9% agreed it was right and 47.1% disagreed. Yet, there was more unity when asked why they reached this decision. In agreement not to carry the holiday from a weekend; *“ANZAC Day is about taking the time to remember the fallen, if it falls over a weekend you don’t need a day off as you already have the time.”* In disagreement; *“Anzac Day, after Australia Day, is the most significant day in our calendar - a public holiday is fitting.  After all we have public holidays for the Queen's Birthday, that no longer have any meaning for Australians.”* Commonly throughout all of this feedback they felt the day was important but how to go about it was the influential factor of difference. 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