The marriage of brands and data can often be a platonic affair; sometimes loveless, but at the same time accepted as just the way things are.
Topics: Video, research on research, data append, facial coding, modern surveys
On a recent earnings call, Sir Martin Sorrell, CEO of Lightspeed’s parent company WPP, talked about what keeps him up at night. And no; it’s not (necessarily) his infant daughter – it’s Amazon.
“And I would just mention the rise of Amazon, because in answer to the question, my favorite question is what worries you when you go to bed at night and when you wake up in the morning. It's not a three-month-old child (laughter), it's Amazon, which is a child still, but not three months. And Amazon's penetration of most areas is frightening, if not terrifying to some, and I think there is a battle brewing between Google and Amazon.”
Topics: Data Driven Marketing, Market Research Trends, Video, data append
Your Favorite Candidate Says a Lot about You: Using a Social Intelligence Tool to Measure Social Dominance
Following Wednesday night’s Republican Presidential candidate debate, and a shift in attention away from Donald Trump to Carly Fiorina in the post-debate news coverage, we were left wondering what it says to support (very!) different political candidates.
When it comes to social psychology and voter personality traits, there is a definite pattern to the trends of Republican vs. Democratic supporters. With non-politician Trump leading the polls, we’re all curious about what’s going on here. We looked at this by surveying a group of roughly 450 fans of the 2016 political candidates and measuring their “Social Dominance” rating.