As we settle into 2015, now is the time to be thinking about the future of marketing and what this may look like.
Research doesn't need to just be about learning what is already there; it can also be leveraged for making predictions. This is a trend that is expected to take traditional marketing into a new realm of intuitive, planned and, as a result, effective activity and positioning.
Topics: Predictive Analytics
Technology has considerably evolved – breeding a new type of consumer. Smartphones now dominate web browsing and social media enables consumers to openly voice opinions. Lightspeed GMI built its mobile offering on the same state-of-the-art platform used to conduct online surveys, resulting in one integrated solution for various data collection methodologies. With huge growth in the people accessing the Internet via mobile devices, there are more opportunities to capture information about purchasing behaviors and activities in real-time. Here is snapshot of the digital consumer across the Asia-Pacific region.
Topics: Infographics, Digital Consumer
