Kantar's Profiles Blog

Ralph Risk

Marketing Director, Europe, the Middle East, and Africa

Ralph Risk is Marketing Director EMEA for Kantar company, Lightspeed GMI, having joined the company in November 2005. Lightspeed GMI provides interactive online market research tools, which you can see in action on Kantar.com in the form of online and mobile polls. Ralph is a confident speaker and regularly features in marketing and research press. Recent presentations include: the Insight Show, Figaro Digital, New Media Age, Mobile Marketing Association, the IAB and Mobile Research Conference. Recent press mentions including New Media Age, Marketing Week, Mobile Marketing Magazine, Marketing magazine and Research magazine.

Recent Posts


Posted by Ralph Risk on Feb 16, 2016

Technology continues to shape the marketing research industry; we are more agile and efficient than ever. As a result, we can also carve out new opportunities and capture behavioral data like never before. Beyond traditional methods, mobile and social media tap into consumer insights. But what about taking it to the next level - collecting consumer emotions? We recently talked with Matt Celuszak, CEO of CrowdEmotion, on the role of emotion in consumer behavior, leveraging mobile and unmasking cultural differences.

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Topics: Marketing Research, marketing research technologies

Celebrating Innovation in Marketing Research

Posted by Ralph Risk on Dec 10, 2015

On Monday, the best of UK’s marketing research industry gathered for the prestigious and glamorous 2015 Market Research Society (MRS) Awards. This annual ceremony acknowledges the insights and innovation behind each research success story - highlighting that ‘evidence matters.’ With three separate nominations this year, Lightspeed GMI stepped into a new world.   

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Topics: Market Research, Marketing Research Data

Connecting Technology, Disconnecting Culture: How Will this Affect Online Marketing Research?

Posted by Ralph Risk on Sep 28, 2015

Technology is changing; devices are providing infinite more ways to connect; but are they creating a disconnected culture?

When I grew up there were no mobile phones, the internet had not been created and our most connected game was a snake eating dots on a BBC Micro. Our life was still about connecting, but without the benefit of ‘devices.’ From a telephone call to face-to-face meeting, any arrangements we made needed to be confirmed, agreed and honoured; there was no option to change on the fly through an email or text. This meant that while it may have been difficult to connect widely, the connections themselves tended to be stronger and more personal.

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Topics: panelist engagement

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