Senior Vice President, B2B
Within his role as Senior Vice President, Frank is responsible for directing the global marketing portfolio through strategic planning and branding initiatives. He oversees marketing, communications, advertising, client materials and online media platforms.
Previously, Frank served as Senior Vice President, Global Panels, in which he oversaw client and panel operations throughout the Americas region. He was instrumental in the integration of the TNS 6th dimension and the Lightspeed online panel businesses, which began with a merger announced in mid-2009.
Frank is a veteran of more than 20 years in the market research industry. Over the past decade, he has worked to build and operate the industry’s leading global panels across Europe, the Americas and Asia Pacific. He previously held senior management positions with TNS, Greenfield Online and The Nielsen Company after beginning his research career with Colgate Palmolive Company and Sherwin Williams.
Frank is a graduate of Northeastern University, where he earned an M.B.A. degree, and Babson College, from which he holds a B.S. degree in Business Administration.
A version of this post appeared on research-live.com on August 31, 2012