Stefan Kuegler
Director of Mobile and Online Research
Stefan designed, conducted and analyzed research-on-research around mobile data collection for Lightspeed through 2017. To date he has done work on location triggering, video recording, mobile question styles and survey length.
Stefan joined Lightspeed in 2005 as APAC Programming Manager becoming APAC IT/Research Technology Manager in January 2007 (based in Sydney). In these roles he worked within most sections of the business including Operations, Panel and Scripting / DP. After this Stefan was the APAC Integration Manager helping the TNS panel group merge with Lightspeed. As part of this he also helped co-ordinate the merging of technology and training between the two organisations. From there he became involved in creating a workflow tool for the global organization. In early 2011 Stefan moved to London as a Senior Global Process Analyst in the Global Operations team. In this role he helped develop the framework for Honesty Detector, the MySurvey and GTM Mobile App (working with Lumi Mobile), and Mainstream.
Prior to Lightspeed Stefan spent 5 years in marketing research working in analytic, scripting, and management roles at TNS, ACNielsen, Colmar Brunton, and Leading Edge.
Stefan holds a Bachelor of Mathematics (Honours) in Statistics from University of Newcastle (Australia). Stefan has also completed courses in PRINCE2, change management, advanced statistical techniques, and management.
A growing percentage of respondents access surveys using their mobile devices, but most surveys are not designed to display legibly on these devices. This leads to frustration, poor data quality, survey dropout, and eventually panel attrition. Lightspeed GMI is taking a proactive approach to survey design to help ensure today’s surveys are compatible across devices. The best way to do this is to design surveys with mobile display in mind, ensuring they will render adequately on the smallest screens. Based on our extensive research on research we have identified 10 guidelines to make a survey device agnostic:
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Topics:
Device Agnostic,
Survey Design
