Christine Clark
Senior Vice President, Americas Sales
Christine Clark joined Lightspeed in 2017 to head-up business development in the Americas region. In her role, Clark is responsible for building and leading a comprehensive sales approach to broaden Lightspeed’s market reach and strengthen its client relationships. Clark’s expertise in data-driven, multi-channel sales complements Lightspeed’s strategy in expanding its data and mobile capabilities.
Previous to joining the organization, Clark served as EVP, Sales and Marketing, at Brand Connections. In this role, she successfully focused on building a best-in-class sales team that significantly increased revenue while building strategic relationships with top tier brands including Nestlé, Netflix, Unilever, Clorox and Starbucks. Simultaneously, she created a compelling, go-to-market story for Brand Connections that resonated across the organization and throughout the marketplace.
Christine earned an MBA from Loyola University Chicago and a Bachelors of Science in Communications and Media Studies from Illinois State University.
There’s been a lot of social media buzz in the market research world these past few weeks surrounding the Inc article, “What Your Brand is Missing by Skipping Digital Marketing Research.” The article’s author, Shama Hyder of Zen Media, asserts: “The connected consumer is empowered with so many choices, so many options, that brands have less time than ever to grab their attention.”
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Topics:
thought leadership,
modern surveys
