Kantar's Profiles Blog

Efrain Ribeiro

One of the foremost thought leaders in the online panel business, Efrain led the company’s data quality initiatives, oversees efforts to improve respondent access and engagement, and develops and promotes best practices in online research in a global capacity until 2015.

Throughout his career, Efrain has been an innovator in the online panel business and has set standards for quality and best practices. He began his career at The Arbitron Company, where he was responsible for both the radio and television service operations in the ‘80s and early ‘90s.

As Head of Global Access Panels at TNS/NFO in 1999, Efrain developed and launched one of the first online custom panel services. He was responsible for the recruitment, management, sampling, and research-on-research for consumer, web-based, and proprietary global panels. Efrain’s efforts resulted in high response rates, long panelist tenure, and the development and adherence to best practices with particular emphasis on meeting clients’ sampling and timing requirements.

Prior to joining Lightspeed, he was COO and Head of Respondent Access and Engagement at Ipsos, where he oversaw the operations and development of online and offline panels. He is an original member of the ARF Online Research Quality Council Steering Committee and was instrumental in conducting the 2009 groundbreaking study, Foundations of Quality.

Recent Posts

A Middle Way Out in Berlin

Posted by Efrain Ribeiro on Oct 15, 2014

Attending the recent Market Research in the Mobile World Conference in trendy and unseasonably warm Berlin, where the latest global innovations in mobile research and technology are shared and elaborated on, it became obvious why our presentation and following panel discussion regarding Consumer Mobile Privacy and Security Concerns was so timely. Two days of compelling results and demonstrations from cutting edge applications and research utilizing data collected both passively and actively from consumers’ computers, televisions, mobile devices, wearables, and eye-tracking technologies can leave a marketing researcher ecstatic over the boundless future possibilities for insight and learnings. The arrival of the smartphone in 2007 has positively accelerated the research opportunities available today by leveraging this personal hub of information to access a myriad of information.

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Topics: Privacy

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