Kantar's Profiles Blog

Kelli McIvor

Kelli McIvor served as Account Executive, AMS from 2016-2017. With 15 years in the Consulting and CPG industries, including Nielsen and Nestle, Kelli understands her client’s needs, helps create and shape long term market strategies while working hard to build value added partnerships that are mutually beneficial.

She earned her Bachelors degree in History and International Management from Marietta College. She is an active community leader, working for and with such organizations as UNICEF, Kantar Charity Challenge, HandsOn Volunteering, and The New York Society for the Prevention of Cruelty to Children.

Recent Posts

The Beginner's Guide to Data Appends

Posted by Kelli McIvor on Oct 5, 2016

Often, we overlook the hidden value of marketing research data. We explore how to engage consumers in a long-term, sustainable way, but how do we get more consumer insights with shorter surveys? Our clients demand that we dig deeper, but they are also tasked with the challenge of asking fewer and less tedious questions in the process. By bringing in third party data, we have the opportunity make surveys more enjoyable and engaging while still digging deeper.

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Topics: Market Research, data append

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