---
title: Kantar's Profiles Blog | Kelli McIvor
description: "Kelli McIvor served as Account Executive, AMS from 2016-2017. With 15 years in the Consulting and CPG industries, including Nielsen and Nestle, Kelli understands her client’s needs, helps create and shape long term market strategies while working hard to build value added partnerships that are mutually beneficial.
\n\nShe earned her Bachelors degree in History and International Management from Marietta College. She is an active community leader, working for and with such organizations as UNICEF, Kantar Charity Challenge, HandsOn Volunteering, and The New York Society for the Prevention of Cruelty to Children."
---
-
-
-
- [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com)
[](http://www.lightspeedresearch.com)
- [Home](http://www.lightspeedresearch.com/)
- [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/)
- [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/)
- [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/)
- [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/)
- [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/)
- [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/)
- [Research Solutions](http://www.lightspeedresearch.com/research-solutions/)
- [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/)
- [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/)
- [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/)
- [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/)
- [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/)
- [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
- [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
- [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/)
- [Data Services](http://www.lightspeedresearch.com/data-services)
- [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/)
- [Mobile](http://www.lightspeedresearch.com/mobile/)
- [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/)
- [Resource Center](http://www.lightspeedresearch.com/resource-center/)
- [Events](http://www.lightspeedresearch.com/resource-center/events/)
- [Demos](http://www.lightspeedresearch.com/resource-center/demos/)
- [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/)
- [Blog](https://blog.lightspeedresearch.com/)
- [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/)
- [About Us](http://www.lightspeedresearch.com/about-us/)
- [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/)
- [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/)
- [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/)
- [Careers](http://www.lightspeedresearch.com/about-us/careers/)
- [Regions](http://www.lightspeedresearch.com/about-us/regions/)
- [Awards](http://www.lightspeedresearch.com/awards/)
- [Contact Us](http://www.lightspeedresearch.com/contact-us/)
# Kantar's Profiles Blog
## Kelli McIvor
Kelli McIvor served as Account Executive, AMS from 2016-2017. With 15 years in the Consulting and CPG industries, including Nielsen and Nestle, Kelli understands her client’s needs, helps create and shape long term market strategies while working hard to build value added partnerships that are mutually beneficial.
She earned her Bachelors degree in History and International Management from Marietta College. She is an active community leader, working for and with such organizations as UNICEF, Kantar Charity Challenge, HandsOn Volunteering, and The New York Society for the Prevention of Cruelty to Children.
### Recent Posts
## [The Beginner's Guide to Data Appends](https://info-profiles.kantar.com/the-beginners-guide-to-data-appends)
Posted by [Kelli McIvor](https://info-profiles.kantar.com/author/kelli-mcivor) on Oct 5, 2016
- [Tweet](https://twitter.com/share)
[](https://info-profiles.kantar.com/the-beginners-guide-to-data-appends)
Often, we overlook the hidden value of marketing research data. We explore how to engage consumers in a long-term, sustainable way, but how do we get more consumer insights with shorter surveys? Our clients demand that we dig deeper, but they are also tasked with the challenge of asking fewer and less tedious questions in the process. [By bringing in third party data, we have the opportunity make surveys more enjoyable and engaging while still digging deeper.](https://blog.lightspeedresearch.com/being-smart-with-your-data-integration)
[Read More](https://info-profiles.kantar.com/the-beginners-guide-to-data-appends)
0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/the-beginners-guide-to-data-appends#comments-listing)
Topics: [Market Research](https://info-profiles.kantar.com/topic/market-research), [data append](https://info-profiles.kantar.com/topic/data-append)
[All posts](https://info-profiles.kantar.com/all)
### Subscribe to Email Updates
### Recent Posts
### Posts by Topic
- [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research)
- [Market Research (28)](https://info-profiles.kantar.com/topic/market-research)
- [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data)
- [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys)
- [Mobile (26)](https://info-profiles.kantar.com/topic/mobile)
- [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing)
- [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends)
- [Consumer Insights (17)](https://info-profiles.kantar.com/topic/consumer-insights)
- [Online Sampling (15)](https://info-profiles.kantar.com/topic/online-sampling)
- [Survey Design (15)](https://info-profiles.kantar.com/topic/survey-design)
- [Blog Post (13)](https://info-profiles.kantar.com/topic/blog-post)
- [Data Quality (13)](https://info-profiles.kantar.com/topic/data-quality)
- [Digital Data Collection (12)](https://info-profiles.kantar.com/topic/digital-data-collection)
- [Financial Services (11)](https://info-profiles.kantar.com/topic/financial-services)
- [APAC (10)](https://info-profiles.kantar.com/topic/apac)
- [Healthcare Research (10)](https://info-profiles.kantar.com/topic/healthcare-research)
- [data series (10)](https://info-profiles.kantar.com/topic/data-series)
- [Video (9)](https://info-profiles.kantar.com/topic/video)
- [Digital Consumer (8)](https://info-profiles.kantar.com/topic/digital-consumer)
- [data append (8)](https://info-profiles.kantar.com/topic/data-append)
- [marketing research best practices (8)](https://info-profiles.kantar.com/topic/marketing-research-best-practices)
- [mobile first (8)](https://info-profiles.kantar.com/topic/mobile-first)
- [mobile marketing research (8)](https://info-profiles.kantar.com/topic/mobile-marketing-research)
- [Research Quality (7)](https://info-profiles.kantar.com/topic/research-quality)
- [marketing research technologies (7)](https://info-profiles.kantar.com/topic/marketing-research-technologies)
- [marketing research trends (7)](https://info-profiles.kantar.com/topic/marketing-research-trends)
- [thought leadership (7)](https://info-profiles.kantar.com/topic/thought-leadership)
- [Ask the Expert (6)](https://info-profiles.kantar.com/topic/ask-the-expert)
- [Context (6)](https://info-profiles.kantar.com/topic/context)
- [Panels (6)](https://info-profiles.kantar.com/topic/panels)
- [Social Media (6)](https://info-profiles.kantar.com/topic/social-media)
- [data enrichment (6)](https://info-profiles.kantar.com/topic/data-enrichment)
- [Innovation (5)](https://info-profiles.kantar.com/topic/innovation)
- [MRX Trends (5)](https://info-profiles.kantar.com/topic/mrx-trends)
- [Sourcing (5)](https://info-profiles.kantar.com/topic/sourcing)
- [behavioral data (5)](https://info-profiles.kantar.com/topic/behavioral-data)
- [Big Data (4)](https://info-profiles.kantar.com/topic/big-data)
- [Honesty Detector (4)](https://info-profiles.kantar.com/topic/honesty-detector)
- [Lightspeed FSG (4)](https://info-profiles.kantar.com/topic/lightspeed-fsg)
- [Millennials (4)](https://info-profiles.kantar.com/topic/millennials)
- [Online access panels (4)](https://info-profiles.kantar.com/topic/online-access-panels)
- [Privacy (4)](https://info-profiles.kantar.com/topic/privacy)
- [Respondent experience (4)](https://info-profiles.kantar.com/topic/respondent-experience)
- [media buying (4)](https://info-profiles.kantar.com/topic/media-buying)
- [mobile surveys (4)](https://info-profiles.kantar.com/topic/mobile-surveys)
- [questionnaire design (4)](https://info-profiles.kantar.com/topic/questionnaire-design)
- [Brand Advertisting (3)](https://info-profiles.kantar.com/topic/brand-advertisting)
- [Infographics (3)](https://info-profiles.kantar.com/topic/infographics)
- [Survey Engagement (3)](https://info-profiles.kantar.com/topic/survey-engagement)
- [data search (3)](https://info-profiles.kantar.com/topic/data-search)
- [disABILITYincites Partnership (3)](https://info-profiles.kantar.com/topic/disabilityincites-partnership)
- [gdpr (3)](https://info-profiles.kantar.com/topic/gdpr)
- [qualitative research (3)](https://info-profiles.kantar.com/topic/qualitative-research)
- [quant vs. qual (3)](https://info-profiles.kantar.com/topic/quant-vs-qual)
- [validation (3)](https://info-profiles.kantar.com/topic/validation)
- [Amazon (2)](https://info-profiles.kantar.com/topic/amazon)
- [Communities (2)](https://info-profiles.kantar.com/topic/communities)
- [Customized Advertising (2)](https://info-profiles.kantar.com/topic/customized-advertising)
- [Dynamic Sourcing (2)](https://info-profiles.kantar.com/topic/dynamic-sourcing)
- [Emerging Markets (2)](https://info-profiles.kantar.com/topic/emerging-markets)
- [Emotional Insights (2)](https://info-profiles.kantar.com/topic/emotional-insights)
- [Holidays (2)](https://info-profiles.kantar.com/topic/holidays)
- [Marketing & Insights Event (2)](https://info-profiles.kantar.com/topic/marketing-insights-event)
- [Mobile Advertising (2)](https://info-profiles.kantar.com/topic/mobile-advertising)
- [Mobile Banking (2)](https://info-profiles.kantar.com/topic/mobile-banking)
- [Mobile Purchasing (2)](https://info-profiles.kantar.com/topic/mobile-purchasing)
- [Prediction (2)](https://info-profiles.kantar.com/topic/prediction)
- [Survey Health Score (2)](https://info-profiles.kantar.com/topic/survey-health-score)
- [Survey Length (2)](https://info-profiles.kantar.com/topic/survey-length)
- [Trackers (2)](https://info-profiles.kantar.com/topic/trackers)
- [Voice Technology (2)](https://info-profiles.kantar.com/topic/voice-technology)
- [facial coding (2)](https://info-profiles.kantar.com/topic/facial-coding)
- [minipoll (2)](https://info-profiles.kantar.com/topic/minipoll)
- [online surveys (2)](https://info-profiles.kantar.com/topic/online-surveys)
- [panelist engagement (2)](https://info-profiles.kantar.com/topic/panelist-engagement)
- [research on research (2)](https://info-profiles.kantar.com/topic/research-on-research)
- [smart speaker (2)](https://info-profiles.kantar.com/topic/smart-speaker)
- [visualization (2)](https://info-profiles.kantar.com/topic/visualization)
- [weighting data (2)](https://info-profiles.kantar.com/topic/weighting-data)
- [Clients (1)](https://info-profiles.kantar.com/topic/clients)
- [Data Breach (1)](https://info-profiles.kantar.com/topic/data-breach)
- [Device Agnostic (1)](https://info-profiles.kantar.com/topic/device-agnostic)
- [Ecommerce (1)](https://info-profiles.kantar.com/topic/ecommerce)
- [Empathetic Questioning (1)](https://info-profiles.kantar.com/topic/empathetic-questioning)
- [Multicultural Research (1)](https://info-profiles.kantar.com/topic/multicultural-research)
- [PCs (1)](https://info-profiles.kantar.com/topic/pcs)
- [Political Profiler (1)](https://info-profiles.kantar.com/topic/political-profiler)
- [Predictive Analytics (1)](https://info-profiles.kantar.com/topic/predictive-analytics)
- [Research Skills (1)](https://info-profiles.kantar.com/topic/research-skills)
- [Science of Prediction (1)](https://info-profiles.kantar.com/topic/science-of-prediction)
- [Talent Management (1)](https://info-profiles.kantar.com/topic/talent-management)
- [US election (1)](https://info-profiles.kantar.com/topic/us-election)
- [audience targeting (1)](https://info-profiles.kantar.com/topic/audience-targeting)
- [eWallets (1)](https://info-profiles.kantar.com/topic/ewallets)
- [emerging talent (1)](https://info-profiles.kantar.com/topic/emerging-talent)
- [esomar (1)](https://info-profiles.kantar.com/topic/esomar)
- [health tech (1)](https://info-profiles.kantar.com/topic/health-tech)
- [location services (1)](https://info-profiles.kantar.com/topic/location-services)
- [nonprobabliity samples (1)](https://info-profiles.kantar.com/topic/nonprobabliity-samples)
- [probability samples (1)](https://info-profiles.kantar.com/topic/probability-samples)
- [social listening (1)](https://info-profiles.kantar.com/topic/social-listening)
see all
© 2018, Lightspeed LLC
- [Site Map](http://www.lightspeedresearch.com/site-map/)
- [Privacy Policy](http://www.lightspeedresearch.com/privacy-policy/)
- [Terms of Use](http://www.lightspeedresearch.com/terms-of-use/)
[](http://www.lightspeedresearch.com)[](http://www.lightspeed-health.com)[ ](http://www.lightspeedfsg.com)