Marketers and brand custodians today are bombarded with buzz words by the bucket load – big data, programmatic, search, analytics, social media, mobile behavior, etc. Add to this the insights generated from the marketing research industry and it can seem like mayhem is upon them with convoluted data sources all trying to decode the complex human behavior. What is imperative for all in this crowded space is the need to generate actionable information for the brand.
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Topics: Big Data