Kantar's Profiles Blog

Neha Jindal

Client Operations Director, South East Asia
In her role, Neha leads the operations teams for all projects across South East Asia and India. Alongside process and delivery, she is also responsible for driving education and support across new technologies to ensure a smooth experience for clients and share her passion for exploring the new ways in which research can be conducted.

She brings over a decade of experience across supplier, agency and most recently the e-commerce sector for a travel and tourism brand leading their in-house consumer insights team.

Recent Posts

Big Data and Market Research: Separate Disciplines or Blended Opportunity?

Posted by Neha Jindal on Jun 22, 2015

Marketers and brand custodians today are bombarded with buzz words by the bucket load – big data, programmatic, search, analytics, social media, mobile behavior, etc. Add to this the insights generated from the marketing research industry and it can seem like mayhem is upon them with convoluted data sources all trying to decode the complex human behavior. What is imperative for all in this crowded space is the need to generate actionable information for the brand.

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Topics: Big Data

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