Kantar's Profiles Blog

Philippe Rondeau

Project Manager, Client Operations

Philippe is Project Manager, Client Operations for Kantar. Based in Paris, he has 11 years experiences in online study research area. After a Social psychology Master degree in Nanterre university, he worked as a Market research analyst for 8 years before joining Kantar in July 2016.

Philippe is a dedicated Project Manager, delivering the best possible advice and services to his clients. Through his solid experience, he focusses on creating engaging surveys that ensure both data quality and a good survey-experience for the respondents. With his data processing skills, Philippe also provides added-value expertise on statistical data and visualisation deliverables.

Recent Posts

Brand Buying Loyalty: What Makes consumers Go Back Again and Again?

Posted by Philippe Rondeau on Sep 11, 2019

In a time when choice is rife for consumers and disruption produces new opportunities regularly, understanding the factors that help or hinder your brand to be chosen by customers is vital. I was recently involved in a Kantar study that explored the reasons consumers stay loyal in their reported buying behaviours, as well as the motivations to switch brands. We interviewed 3657 people from the Kantar Profiles Network across 12 countries (US, Brazil, UK, France, Germany, Spain, The Netherlands, India, Singapore, Indonesia, Mainland China and Korea) covering 11 categories of products and services.

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Topics: Market Research Trends, Market Research, Emotional Insights, Digital Consumer, Marketing Research, MRX Trends, Consumer Insights, behavioral data

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