Terry Wiley
Terry led the company’s activities across the Asia-Pacific (APAC) region as Chief Executive Officer from 2007 to 2015. He was a driving force behind the growth from a small operation in Australia to a dominant player across APAC with skilled teams and active offices in Beijing, Shanghai, Hong Kong, Singapore, Tokyo, Melbourne and Sydney. In addition, Terry played an active role across the industry, including his position on the AMSRO Committee.
Prior to Lightspeed, Terry was Business Group Director at GfK, responsible for managing its Custom Research business throughout APAC. Prior to that, Terry was the founder and Executive Director of Inform Research, one of Australia’s leading agencies specializing in the IT, Telecommunications, Interactive Entertainment sectors and a leader in Retail Tracking service across multiple categories. Established in 1995, Inform Research was acquired by GfK in 2003.
As our lives become ever more digital so too do the means of technologically amplifying our reach to consumers. Data driven marketing is now commonly accepted as standard practice for the industry. This is no surprise, as online intertwines itself with our physical world through the devices we have come to rely on.
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Data Driven Marketing
