--- title: Kantar's Profiles Blog | Blog Post (2) description: Blog Post | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. (2) --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Where Do Survey Respondents Come From?](https://info-profiles.kantar.com/survey-respondents-come-2/) Posted by [Frank Kelly](https://info-profiles.kantar.com/author/frank-kelly) on Sep 14, 2012 - [Tweet](https://twitter.com/share) *A version of this post appeared on [research-live.com](http://www.research-live.com/comment/what-kind-of-source-would-you-like?/4008147.article) on August 31, 2012* [Read More](https://info-profiles.kantar.com/survey-respondents-come-2/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/survey-respondents-come-2/#comments-listing) Topics: [Blog Post](https://info-profiles.kantar.com/topic/blog-post) ## [Don’t Know Much about Routers](https://info-profiles.kantar.com/dont-know-much-routers/) Posted by [Jeff McCarrick](https://info-profiles.kantar.com/author/jeff-mccarrick) on Aug 28, 2012 - [Tweet](https://twitter.com/share) Within the online panel and sampling industry, there has been a lot of debate and discussion on the topic of routers. But the fact is, the vast majority of market research buyers don’t know much, if anything, about routers, and don’t fully understand the impact different routing processes can have on their data. Unfortunately, too often they mistake filled quotas as representative sample, which is clearly folly given the results of the [ARF Foundations of Quality](http://www.thearf.org/) research in 2009 and many other research on research initiatives examining respondent sources and routing. [Read More](https://info-profiles.kantar.com/dont-know-much-routers/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/dont-know-much-routers/#comments-listing) Topics: [Blog Post](https://info-profiles.kantar.com/topic/blog-post) ## [Answering the Tough Questions: The Martin Filz Edition](https://info-profiles.kantar.com/answering-tough-questions-martin-filz-edition/) Posted by [Martin Filz](https://info-profiles.kantar.com/author/martin-filz) on Aug 28, 2012 - [Tweet](https://twitter.com/share) Martin Filz is the Managing Director for GMI EMEA. [Read More](https://info-profiles.kantar.com/answering-tough-questions-martin-filz-edition/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/answering-tough-questions-martin-filz-edition/#comments-listing) Topics: [Blog Post](https://info-profiles.kantar.com/topic/blog-post) [Previous](https://info-profiles.kantar.com/topic/blog-post/page/1) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends) - 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