Kantar's Profiles Blog

Alexander Lund

Data Processing Consultant - Europe

Alex Lund serves as Data Processing Consultant for Lightspeed’s European business. In this role, he consults clients in the EMEA region regarding all things data processing within their research projects.

Prior to joining the Lightspeed team in 2017, Lund spent 14 years at GfK NOP rising from Trainee to Associate director. He specialized in internal research, co-ordination and analysis, and database management and manipulation.

Recent Posts

“You’re in Market Research - does that mean counting vegetables?”

Posted by Alexander Lund on Apr 10, 2017

I was lucky enough to attend the recent MRS Impact Conference and sit in on seminars covering the perennial problems that Market Research is said to have, including: What do we call ourselves? How do we add value? What do we do about automation?

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Topics: Market Research Trends, Big Data

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