---
title: Kantar's Profiles Blog | Amy Emerson
description: "Senior Project Manager, The Americas
\n\nAmy Emerson joined Lightspeed GMI in 2012. Currently serving as a Senior Project Manager in the Americas Region, Amy worked on the TNS account for more than three years and now serves on the Lightspeed GMI East full service team. Amy is responsible for managing and overseeing the end-to-end execution of quantitative market research projects to a diverse roster of clients. She also functions as an AMS Mobile Champion.
\n\nWhile at Lightspeed GMI, Amy has completed the University of Georgia’s Principles of Market Research and Principles of Mobile Market Research courses. She holds a Bachelor of Arts in History from George Mason University.
"
---
-
-
-
- [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com)
[](http://www.lightspeedresearch.com)
- [Home](http://www.lightspeedresearch.com/)
- [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/)
- [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/)
- [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/)
- [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/)
- [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/)
- [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/)
- [Research Solutions](http://www.lightspeedresearch.com/research-solutions/)
- [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/)
- [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/)
- [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/)
- [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/)
- [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/)
- [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
- [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
- [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/)
- [Data Services](http://www.lightspeedresearch.com/data-services)
- [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/)
- [Mobile](http://www.lightspeedresearch.com/mobile/)
- [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/)
- [Resource Center](http://www.lightspeedresearch.com/resource-center/)
- [Events](http://www.lightspeedresearch.com/resource-center/events/)
- [Demos](http://www.lightspeedresearch.com/resource-center/demos/)
- [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/)
- [Blog](https://blog.lightspeedresearch.com/)
- [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/)
- [About Us](http://www.lightspeedresearch.com/about-us/)
- [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/)
- [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/)
- [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/)
- [Careers](http://www.lightspeedresearch.com/about-us/careers/)
- [Regions](http://www.lightspeedresearch.com/about-us/regions/)
- [Awards](http://www.lightspeedresearch.com/awards/)
- [Contact Us](http://www.lightspeedresearch.com/contact-us/)
# Kantar's Profiles Blog
## Amy Emerson
**Senior Project Manager, The Americas**
Amy Emerson joined Lightspeed GMI in 2012. Currently serving as a Senior Project Manager in the Americas Region, Amy worked on the TNS account for more than three years and now serves on the Lightspeed GMI East full service team. Amy is responsible for managing and overseeing the end-to-end execution of quantitative market research projects to a diverse roster of clients. She also functions as an AMS Mobile Champion.
While at Lightspeed GMI, Amy has completed the University of Georgia’s Principles of Market Research and Principles of Mobile Market Research courses. She holds a Bachelor of Arts in History from George Mason University.
### Recent Posts
## [Great or Good Enough? Why Marketing Researchers Can’t Settle](https://info-profiles.kantar.com/great-or-good-enough-why-marketing-researchers-cant-settle)
Posted by [Amy Emerson](https://info-profiles.kantar.com/author/amy-emerson) on Jan 26, 2016
- [Tweet](https://twitter.com/share)
[](https://info-profiles.kantar.com/great-or-good-enough-why-marketing-researchers-cant-settle)
The necessary “evil” of the market research industry continues to be echoed at every industry conference and event: we need to change. Clients are leaning on us to provide more data with a creative edge, quicker than ever before. At the [2015 CASRO Technology & Innovation](http://www.casro.org/page/15tech) event in Philadelphia, quality through collaboration was a key topic. Instead of making sacrifices to expedite turnaround, we should use the technology at our disposal whether it is our own or another suppliers. You can’t make intelligent investments as an organization unless you fully understand how marketing research needs to change. Do we want to settle with [being good enough, or strive to be great? ](https://blog.lightspeedgmi.com/makes-researcher-go-good-great/)
[Read More](https://info-profiles.kantar.com/great-or-good-enough-why-marketing-researchers-cant-settle)
0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/great-or-good-enough-why-marketing-researchers-cant-settle#comments-listing)
Topics: [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research)
[All posts](https://info-profiles.kantar.com/all)
### Subscribe to Email Updates
### Recent Posts
### Posts by Topic
- [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research)
- [Market Research (28)](https://info-profiles.kantar.com/topic/market-research)
- [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data)
- [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys)
- [Mobile (26)](https://info-profiles.kantar.com/topic/mobile)
- [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing)
- [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends)
- [Consumer Insights (17)](https://info-profiles.kantar.com/topic/consumer-insights)
- [Online Sampling (15)](https://info-profiles.kantar.com/topic/online-sampling)
- [Survey Design (15)](https://info-profiles.kantar.com/topic/survey-design)
- [Blog Post (13)](https://info-profiles.kantar.com/topic/blog-post)
- [Data Quality (13)](https://info-profiles.kantar.com/topic/data-quality)
- [Digital Data Collection (12)](https://info-profiles.kantar.com/topic/digital-data-collection)
- [Financial Services (11)](https://info-profiles.kantar.com/topic/financial-services)
- [APAC (10)](https://info-profiles.kantar.com/topic/apac)
- [Healthcare Research (10)](https://info-profiles.kantar.com/topic/healthcare-research)
- [data series (10)](https://info-profiles.kantar.com/topic/data-series)
- [Video (9)](https://info-profiles.kantar.com/topic/video)
- [Digital Consumer (8)](https://info-profiles.kantar.com/topic/digital-consumer)
- [data append (8)](https://info-profiles.kantar.com/topic/data-append)
- [marketing research best practices (8)](https://info-profiles.kantar.com/topic/marketing-research-best-practices)
- [mobile first (8)](https://info-profiles.kantar.com/topic/mobile-first)
- [mobile marketing research (8)](https://info-profiles.kantar.com/topic/mobile-marketing-research)
- [Research Quality (7)](https://info-profiles.kantar.com/topic/research-quality)
- [marketing research technologies (7)](https://info-profiles.kantar.com/topic/marketing-research-technologies)
- [marketing research trends (7)](https://info-profiles.kantar.com/topic/marketing-research-trends)
- [thought leadership (7)](https://info-profiles.kantar.com/topic/thought-leadership)
- [Ask the Expert (6)](https://info-profiles.kantar.com/topic/ask-the-expert)
- [Context (6)](https://info-profiles.kantar.com/topic/context)
- [Panels (6)](https://info-profiles.kantar.com/topic/panels)
- [Social Media (6)](https://info-profiles.kantar.com/topic/social-media)
- [data enrichment (6)](https://info-profiles.kantar.com/topic/data-enrichment)
- [Innovation (5)](https://info-profiles.kantar.com/topic/innovation)
- [MRX Trends (5)](https://info-profiles.kantar.com/topic/mrx-trends)
- [Sourcing (5)](https://info-profiles.kantar.com/topic/sourcing)
- [behavioral data (5)](https://info-profiles.kantar.com/topic/behavioral-data)
- [Big Data (4)](https://info-profiles.kantar.com/topic/big-data)
- [Honesty Detector (4)](https://info-profiles.kantar.com/topic/honesty-detector)
- [Lightspeed FSG (4)](https://info-profiles.kantar.com/topic/lightspeed-fsg)
- [Millennials (4)](https://info-profiles.kantar.com/topic/millennials)
- [Online access panels (4)](https://info-profiles.kantar.com/topic/online-access-panels)
- [Privacy (4)](https://info-profiles.kantar.com/topic/privacy)
- [Respondent experience (4)](https://info-profiles.kantar.com/topic/respondent-experience)
- [media buying (4)](https://info-profiles.kantar.com/topic/media-buying)
- [mobile surveys (4)](https://info-profiles.kantar.com/topic/mobile-surveys)
- [questionnaire design (4)](https://info-profiles.kantar.com/topic/questionnaire-design)
- [Brand Advertisting (3)](https://info-profiles.kantar.com/topic/brand-advertisting)
- [Infographics (3)](https://info-profiles.kantar.com/topic/infographics)
- [Survey Engagement (3)](https://info-profiles.kantar.com/topic/survey-engagement)
- [data search (3)](https://info-profiles.kantar.com/topic/data-search)
- [disABILITYincites Partnership (3)](https://info-profiles.kantar.com/topic/disabilityincites-partnership)
- [gdpr (3)](https://info-profiles.kantar.com/topic/gdpr)
- [qualitative research (3)](https://info-profiles.kantar.com/topic/qualitative-research)
- [quant vs. qual (3)](https://info-profiles.kantar.com/topic/quant-vs-qual)
- [validation (3)](https://info-profiles.kantar.com/topic/validation)
- [Amazon (2)](https://info-profiles.kantar.com/topic/amazon)
- [Communities (2)](https://info-profiles.kantar.com/topic/communities)
- [Customized Advertising (2)](https://info-profiles.kantar.com/topic/customized-advertising)
- [Dynamic Sourcing (2)](https://info-profiles.kantar.com/topic/dynamic-sourcing)
- [Emerging Markets (2)](https://info-profiles.kantar.com/topic/emerging-markets)
- [Emotional Insights (2)](https://info-profiles.kantar.com/topic/emotional-insights)
- [Holidays (2)](https://info-profiles.kantar.com/topic/holidays)
- [Marketing & Insights Event (2)](https://info-profiles.kantar.com/topic/marketing-insights-event)
- [Mobile Advertising (2)](https://info-profiles.kantar.com/topic/mobile-advertising)
- [Mobile Banking (2)](https://info-profiles.kantar.com/topic/mobile-banking)
- [Mobile Purchasing (2)](https://info-profiles.kantar.com/topic/mobile-purchasing)
- [Prediction (2)](https://info-profiles.kantar.com/topic/prediction)
- [Survey Health Score (2)](https://info-profiles.kantar.com/topic/survey-health-score)
- [Survey Length (2)](https://info-profiles.kantar.com/topic/survey-length)
- [Trackers (2)](https://info-profiles.kantar.com/topic/trackers)
- [Voice Technology (2)](https://info-profiles.kantar.com/topic/voice-technology)
- [facial coding (2)](https://info-profiles.kantar.com/topic/facial-coding)
- [minipoll (2)](https://info-profiles.kantar.com/topic/minipoll)
- [online surveys (2)](https://info-profiles.kantar.com/topic/online-surveys)
- [panelist engagement (2)](https://info-profiles.kantar.com/topic/panelist-engagement)
- [research on research (2)](https://info-profiles.kantar.com/topic/research-on-research)
- [smart speaker (2)](https://info-profiles.kantar.com/topic/smart-speaker)
- [visualization (2)](https://info-profiles.kantar.com/topic/visualization)
- [weighting data (2)](https://info-profiles.kantar.com/topic/weighting-data)
- [Clients (1)](https://info-profiles.kantar.com/topic/clients)
- [Data Breach (1)](https://info-profiles.kantar.com/topic/data-breach)
- [Device Agnostic (1)](https://info-profiles.kantar.com/topic/device-agnostic)
- [Ecommerce (1)](https://info-profiles.kantar.com/topic/ecommerce)
- [Empathetic Questioning (1)](https://info-profiles.kantar.com/topic/empathetic-questioning)
- [Multicultural Research (1)](https://info-profiles.kantar.com/topic/multicultural-research)
- [PCs (1)](https://info-profiles.kantar.com/topic/pcs)
- [Political Profiler (1)](https://info-profiles.kantar.com/topic/political-profiler)
- [Predictive Analytics (1)](https://info-profiles.kantar.com/topic/predictive-analytics)
- [Research Skills (1)](https://info-profiles.kantar.com/topic/research-skills)
- [Science of Prediction (1)](https://info-profiles.kantar.com/topic/science-of-prediction)
- [Talent Management (1)](https://info-profiles.kantar.com/topic/talent-management)
- [US election (1)](https://info-profiles.kantar.com/topic/us-election)
- [audience targeting (1)](https://info-profiles.kantar.com/topic/audience-targeting)
- [eWallets (1)](https://info-profiles.kantar.com/topic/ewallets)
- [emerging talent (1)](https://info-profiles.kantar.com/topic/emerging-talent)
- [esomar (1)](https://info-profiles.kantar.com/topic/esomar)
- [health tech (1)](https://info-profiles.kantar.com/topic/health-tech)
- [location services (1)](https://info-profiles.kantar.com/topic/location-services)
- [nonprobabliity samples (1)](https://info-profiles.kantar.com/topic/nonprobabliity-samples)
- [probability samples (1)](https://info-profiles.kantar.com/topic/probability-samples)
- [social listening (1)](https://info-profiles.kantar.com/topic/social-listening)
see all
© 2018, Lightspeed LLC
- [Site Map](http://www.lightspeedresearch.com/site-map/)
- [Privacy Policy](http://www.lightspeedresearch.com/privacy-policy/)
- [Terms of Use](http://www.lightspeedresearch.com/terms-of-use/)
[](http://www.lightspeedresearch.com)[](http://www.lightspeed-health.com)[ ](http://www.lightspeedfsg.com)