Kantar's Profiles Blog

Amy Emerson

Senior Project Manager, The Americas

Amy Emerson joined Lightspeed GMI in 2012. Currently serving as a Senior Project Manager in the Americas Region, Amy worked on the TNS account for more than three years and now serves on the Lightspeed GMI East full service team. Amy is responsible for managing and overseeing the end-to-end execution of quantitative market research projects to a diverse roster of clients. She also functions as an AMS Mobile Champion.

While at Lightspeed GMI, Amy has completed the University of Georgia’s Principles of Market Research and Principles of Mobile Market Research courses. She holds a Bachelor of Arts in History from George Mason University.

Recent Posts

Great or Good Enough? Why Marketing Researchers Can’t Settle

Posted by Amy Emerson on Jan 26, 2016

The necessary “evil” of the market research industry continues to be echoed at every industry conference and event: we need to change. Clients are leaning on us to provide more data with a creative edge, quicker than ever before. At the 2015 CASRO Technology & Innovation event in Philadelphia, quality through collaboration was a key topic. Instead of making sacrifices to expedite turnaround, we should use the technology at our disposal whether it is our own or another suppliers. You can’t make intelligent investments as an organization unless you fully understand how marketing research needs to change. Do we want to settle with being good enough, or strive to be great? 

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Topics: Marketing Research

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