This is an excerpt from an article that appeared on research-live.com on December 28, 2012.
There’s no doubt that it is tough out there, but our experience is one of evolution in how clients buy and conduct research so that even in these straitened economic times clients are not necessarily spending less, but they are becoming more discerning. Like anyone on a budget, clients want the best return on investment for their research spend. We see three clear trends emerging which we expect to continue and accelerate over the next few years.
