---
title: Kantar's Profiles Blog | Dr. Jake Beniflah
description: " Guest Blogger for Lightspeed GMI
\nExecutive Director of the Center for Multicultural Science
\n\nDr. Jake Beniflah is the founder and Executive Director of the Center for Multicultural Science, the first non-partisan, non-profit think tank in the U.S. dedicated to bridge the gap between corporations and academic researchers in multicultural marketing. Over the last 25-years, Dr. Beniflah has held a number of senior-level positions in the advertising and marketing industries, working with leading corporations to drive ROI for Hispanic and mainstream consumers. Dr. Beniflah is the founding editor of the first bi-annual cultural marketing journal in the US, the Journal of Cultural Marketing Strategy, and is a published author in a number of academic and professional journals. He graduated Golden Gate University with a Doctorate in Business Administration in 2010 and now lives in Manhattan Beach with his wife and two sons."
---
-
-
-
- [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com)
[](http://www.lightspeedresearch.com)
- [Home](http://www.lightspeedresearch.com/)
- [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/)
- [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/)
- [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/)
- [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/)
- [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/)
- [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/)
- [Research Solutions](http://www.lightspeedresearch.com/research-solutions/)
- [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/)
- [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/)
- [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/)
- [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/)
- [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/)
- [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
- [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
- [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/)
- [Data Services](http://www.lightspeedresearch.com/data-services)
- [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/)
- [Mobile](http://www.lightspeedresearch.com/mobile/)
- [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/)
- [Resource Center](http://www.lightspeedresearch.com/resource-center/)
- [Events](http://www.lightspeedresearch.com/resource-center/events/)
- [Demos](http://www.lightspeedresearch.com/resource-center/demos/)
- [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/)
- [Blog](https://blog.lightspeedresearch.com/)
- [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/)
- [About Us](http://www.lightspeedresearch.com/about-us/)
- [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/)
- [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/)
- [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/)
- [Careers](http://www.lightspeedresearch.com/about-us/careers/)
- [Regions](http://www.lightspeedresearch.com/about-us/regions/)
- [Awards](http://www.lightspeedresearch.com/awards/)
- [Contact Us](http://www.lightspeedresearch.com/contact-us/)
# Kantar's Profiles Blog
## Dr. Jake Beniflah
**Guest Blogger for Lightspeed GMI
Executive Director of the Center for Multicultural Science**
Dr. Jake Beniflah is the founder and Executive Director of the Center for Multicultural Science, the first non-partisan, non-profit think tank in the U.S. dedicated to bridge the gap between corporations and academic researchers in multicultural marketing. Over the last 25-years, Dr. Beniflah has held a number of senior-level positions in the advertising and marketing industries, working with leading corporations to drive ROI for Hispanic and mainstream consumers. Dr. Beniflah is the founding editor of the first bi-annual cultural marketing journal in the US, the Journal of Cultural Marketing Strategy, and is a published author in a number of academic and professional journals. He graduated Golden Gate University with a Doctorate in Business Administration in 2010 and now lives in Manhattan Beach with his wife and two sons.
### Recent Posts
## [How to Win with Hispanics on Facebook: A Quick Service Restaurant Case Study](https://info-profiles.kantar.com/how-to-win-with-hispanics-on-facebook-a-quick-service-restaurant-case-study)
Posted by [Dr. Jake Beniflah](https://info-profiles.kantar.com/author/dr-jake-beniflah) on Sep 16, 2015
- [Tweet](https://twitter.com/share)
[](https://info-profiles.kantar.com/how-to-win-with-hispanics-on-facebook-a-quick-service-restaurant-case-study)
Everyone knows the numbers and the growth story.
Online Hispanic consumers are a valuable segment in the US population that is socially engaged. There are 41 million Hispanics online who over-index on key digital behaviors. According to recent research by Unilever and Mindshare, [Hispanics are twice as likely to share content as non-Hispanics, and do so five times more frequently](http://www.mediapost.com/publications/article/219954/hispanic-consumers-are-social-media-catalysts.html?edition). This represents a tremendous opportunity for brands, with an IRI analysis showing that a $1bn+ CPG company can earn an extra $71m in revenue annually by investing more effectively in the Hispanic consumer.
But how many of you have grown your client's business on Facebook?
[Read More](https://info-profiles.kantar.com/how-to-win-with-hispanics-on-facebook-a-quick-service-restaurant-case-study)
0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/how-to-win-with-hispanics-on-facebook-a-quick-service-restaurant-case-study#comments-listing)
Topics: [Context](https://info-profiles.kantar.com/topic/context)
[All posts](https://info-profiles.kantar.com/all)
### Subscribe to Email Updates
### Recent Posts
### Posts by Topic
- [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research)
- [Market Research (28)](https://info-profiles.kantar.com/topic/market-research)
- [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data)
- [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys)
- [Mobile (26)](https://info-profiles.kantar.com/topic/mobile)
- [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing)
- [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends)
- [Consumer Insights (17)](https://info-profiles.kantar.com/topic/consumer-insights)
- [Online Sampling (15)](https://info-profiles.kantar.com/topic/online-sampling)
- [Survey Design (15)](https://info-profiles.kantar.com/topic/survey-design)
- [Blog Post (13)](https://info-profiles.kantar.com/topic/blog-post)
- [Data Quality (13)](https://info-profiles.kantar.com/topic/data-quality)
- [Digital Data Collection (12)](https://info-profiles.kantar.com/topic/digital-data-collection)
- [Financial Services (11)](https://info-profiles.kantar.com/topic/financial-services)
- [APAC (10)](https://info-profiles.kantar.com/topic/apac)
- [Healthcare Research (10)](https://info-profiles.kantar.com/topic/healthcare-research)
- [data series (10)](https://info-profiles.kantar.com/topic/data-series)
- [Video (9)](https://info-profiles.kantar.com/topic/video)
- [Digital Consumer (8)](https://info-profiles.kantar.com/topic/digital-consumer)
- [data append (8)](https://info-profiles.kantar.com/topic/data-append)
- [marketing research best practices (8)](https://info-profiles.kantar.com/topic/marketing-research-best-practices)
- [mobile first (8)](https://info-profiles.kantar.com/topic/mobile-first)
- [mobile marketing research (8)](https://info-profiles.kantar.com/topic/mobile-marketing-research)
- [Research Quality (7)](https://info-profiles.kantar.com/topic/research-quality)
- [marketing research technologies (7)](https://info-profiles.kantar.com/topic/marketing-research-technologies)
- [marketing research trends (7)](https://info-profiles.kantar.com/topic/marketing-research-trends)
- [thought leadership (7)](https://info-profiles.kantar.com/topic/thought-leadership)
- [Ask the Expert (6)](https://info-profiles.kantar.com/topic/ask-the-expert)
- [Context (6)](https://info-profiles.kantar.com/topic/context)
- [Panels (6)](https://info-profiles.kantar.com/topic/panels)
- [Social Media (6)](https://info-profiles.kantar.com/topic/social-media)
- [data enrichment (6)](https://info-profiles.kantar.com/topic/data-enrichment)
- [Innovation (5)](https://info-profiles.kantar.com/topic/innovation)
- [MRX Trends (5)](https://info-profiles.kantar.com/topic/mrx-trends)
- [Sourcing (5)](https://info-profiles.kantar.com/topic/sourcing)
- [behavioral data (5)](https://info-profiles.kantar.com/topic/behavioral-data)
- [Big Data (4)](https://info-profiles.kantar.com/topic/big-data)
- [Honesty Detector (4)](https://info-profiles.kantar.com/topic/honesty-detector)
- [Lightspeed FSG (4)](https://info-profiles.kantar.com/topic/lightspeed-fsg)
- [Millennials (4)](https://info-profiles.kantar.com/topic/millennials)
- [Online access panels (4)](https://info-profiles.kantar.com/topic/online-access-panels)
- [Privacy (4)](https://info-profiles.kantar.com/topic/privacy)
- [Respondent experience (4)](https://info-profiles.kantar.com/topic/respondent-experience)
- [media buying (4)](https://info-profiles.kantar.com/topic/media-buying)
- [mobile surveys (4)](https://info-profiles.kantar.com/topic/mobile-surveys)
- [questionnaire design (4)](https://info-profiles.kantar.com/topic/questionnaire-design)
- [Brand Advertisting (3)](https://info-profiles.kantar.com/topic/brand-advertisting)
- [Infographics (3)](https://info-profiles.kantar.com/topic/infographics)
- [Survey Engagement (3)](https://info-profiles.kantar.com/topic/survey-engagement)
- [data search (3)](https://info-profiles.kantar.com/topic/data-search)
- [disABILITYincites Partnership (3)](https://info-profiles.kantar.com/topic/disabilityincites-partnership)
- [gdpr (3)](https://info-profiles.kantar.com/topic/gdpr)
- [qualitative research (3)](https://info-profiles.kantar.com/topic/qualitative-research)
- [quant vs. qual (3)](https://info-profiles.kantar.com/topic/quant-vs-qual)
- [validation (3)](https://info-profiles.kantar.com/topic/validation)
- [Amazon (2)](https://info-profiles.kantar.com/topic/amazon)
- [Communities (2)](https://info-profiles.kantar.com/topic/communities)
- [Customized Advertising (2)](https://info-profiles.kantar.com/topic/customized-advertising)
- [Dynamic Sourcing (2)](https://info-profiles.kantar.com/topic/dynamic-sourcing)
- [Emerging Markets (2)](https://info-profiles.kantar.com/topic/emerging-markets)
- [Emotional Insights (2)](https://info-profiles.kantar.com/topic/emotional-insights)
- [Holidays (2)](https://info-profiles.kantar.com/topic/holidays)
- [Marketing & Insights Event (2)](https://info-profiles.kantar.com/topic/marketing-insights-event)
- [Mobile Advertising (2)](https://info-profiles.kantar.com/topic/mobile-advertising)
- [Mobile Banking (2)](https://info-profiles.kantar.com/topic/mobile-banking)
- [Mobile Purchasing (2)](https://info-profiles.kantar.com/topic/mobile-purchasing)
- [Prediction (2)](https://info-profiles.kantar.com/topic/prediction)
- [Survey Health Score (2)](https://info-profiles.kantar.com/topic/survey-health-score)
- [Survey Length (2)](https://info-profiles.kantar.com/topic/survey-length)
- [Trackers (2)](https://info-profiles.kantar.com/topic/trackers)
- [Voice Technology (2)](https://info-profiles.kantar.com/topic/voice-technology)
- [facial coding (2)](https://info-profiles.kantar.com/topic/facial-coding)
- [minipoll (2)](https://info-profiles.kantar.com/topic/minipoll)
- [online surveys (2)](https://info-profiles.kantar.com/topic/online-surveys)
- [panelist engagement (2)](https://info-profiles.kantar.com/topic/panelist-engagement)
- [research on research (2)](https://info-profiles.kantar.com/topic/research-on-research)
- [smart speaker (2)](https://info-profiles.kantar.com/topic/smart-speaker)
- [visualization (2)](https://info-profiles.kantar.com/topic/visualization)
- [weighting data (2)](https://info-profiles.kantar.com/topic/weighting-data)
- [Clients (1)](https://info-profiles.kantar.com/topic/clients)
- [Data Breach (1)](https://info-profiles.kantar.com/topic/data-breach)
- [Device Agnostic (1)](https://info-profiles.kantar.com/topic/device-agnostic)
- [Ecommerce (1)](https://info-profiles.kantar.com/topic/ecommerce)
- [Empathetic Questioning (1)](https://info-profiles.kantar.com/topic/empathetic-questioning)
- [Multicultural Research (1)](https://info-profiles.kantar.com/topic/multicultural-research)
- [PCs (1)](https://info-profiles.kantar.com/topic/pcs)
- [Political Profiler (1)](https://info-profiles.kantar.com/topic/political-profiler)
- [Predictive Analytics (1)](https://info-profiles.kantar.com/topic/predictive-analytics)
- [Research Skills (1)](https://info-profiles.kantar.com/topic/research-skills)
- [Science of Prediction (1)](https://info-profiles.kantar.com/topic/science-of-prediction)
- [Talent Management (1)](https://info-profiles.kantar.com/topic/talent-management)
- [US election (1)](https://info-profiles.kantar.com/topic/us-election)
- [audience targeting (1)](https://info-profiles.kantar.com/topic/audience-targeting)
- [eWallets (1)](https://info-profiles.kantar.com/topic/ewallets)
- [emerging talent (1)](https://info-profiles.kantar.com/topic/emerging-talent)
- [esomar (1)](https://info-profiles.kantar.com/topic/esomar)
- [health tech (1)](https://info-profiles.kantar.com/topic/health-tech)
- [location services (1)](https://info-profiles.kantar.com/topic/location-services)
- [nonprobabliity samples (1)](https://info-profiles.kantar.com/topic/nonprobabliity-samples)
- [probability samples (1)](https://info-profiles.kantar.com/topic/probability-samples)
- [social listening (1)](https://info-profiles.kantar.com/topic/social-listening)
see all
© 2018, Lightspeed LLC
- [Site Map](http://www.lightspeedresearch.com/site-map/)
- [Privacy Policy](http://www.lightspeedresearch.com/privacy-policy/)
- [Terms of Use](http://www.lightspeedresearch.com/terms-of-use/)
[](http://www.lightspeedresearch.com)[](http://www.lightspeed-health.com)[ ](http://www.lightspeedfsg.com)