Kantar's Profiles Blog

Dr. Jake Beniflah

Guest Blogger for Lightspeed GMI
Executive Director of the Center for Multicultural Science

Dr. Jake Beniflah is the founder and Executive Director of the Center for Multicultural Science, the first non-partisan, non-profit think tank in the U.S. dedicated to bridge the gap between corporations and academic researchers in multicultural marketing. Over the last 25-years, Dr. Beniflah has held a number of senior-level positions in the advertising and marketing industries, working with leading corporations to drive ROI for Hispanic and mainstream consumers. Dr. Beniflah is the founding editor of the first bi-annual cultural marketing journal in the US, the Journal of Cultural Marketing Strategy, and is a published author in a number of academic and professional journals. He graduated Golden Gate University with a Doctorate in Business Administration in 2010 and now lives in Manhattan Beach with his wife and two sons.

Recent Posts

How to Win with Hispanics on Facebook: A Quick Service Restaurant Case Study

Posted by Dr. Jake Beniflah on Sep 16, 2015

Everyone knows the numbers and the growth story. 

Online Hispanic consumers are a valuable segment in the US population that is socially engaged. There are 41 million Hispanics online who over-index on key digital behaviors. According to recent research by Unilever and Mindshare, Hispanics are twice as likely to share content as non-Hispanics, and do so five times more frequently. This represents a tremendous opportunity for brands, with an IRI analysis showing that a $1bn+ CPG company can earn an extra $71m in revenue annually by investing more effectively in the Hispanic consumer.

But how many of you have grown your client's business on Facebook? 

Read More

Topics: Context

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