In our first blog with marketing research veteran Kristin Luck, we discussed the need and success of Women in Research (WIRe). Now, we address her thoughts on gender equality within the industry and beyond.
January Khoshnood
January Khoshnood served as Director of Client Operations until 2016. She focused on maintaining and strengthening Lightspeed's strategic client relationships through both research firms and the end client channels. In this role, she provided the overall vision and direction for the Client Operations team in the Americas, while driving success in strategic client accounts, coaching and mentoring managers, and cultivating a high performance culture by instilling and reinforcing the company’s core values.
January has held myriad roles within the organization, including Account Executive, Project Manager and Client Service Director, Western Region. She played an integral to Lightspeed entertainment business since day one, and was key in the company’s implementation of the Entertainment Service bureau and project management and study execution. During her career in marketing research, she also served as Project Manager at Hall & Partners, where she managed three large commercial campaign trackers.
January earned her Bachelor of Arts from University of Washington in Business Administration. She is also an active member of Women in Research (WIRe).
Recent Posts
#MRX and Gender Equality: Kristin Luck’s Motivation for Change
Topics: Market Research Trends, Marketing Research
Marketing research blends its rich history of data collection with technology-driven methodologies. The ultimate industry goal? To listen and to learn; to create a ‘story’ for our consumers.
Stories create structure for understanding our world and ourselves. Kristin Luck’s story is unique. With a reputation for innovation, she is recognized as one of the pioneers of multi-media online research. Navigating through a male-dominated industry; Kristin launched Women in Research (WIRe) in 2007. In our two-part series, we talk with Kristin about WIRe, the future of marketing research and her thoughts on gender equality.
Topics: Market Research