Kantar's Profiles Blog

Paulina Dabrowska

Research Manager, Qualitative

Paulina Dabrowska serves as Lightspeed Health’s Qualitative Research Manager. In this role, she manages and delivers a wide range of international qualitative research projects and ensures research compliance with MRS Code of Conduct and BHBIA, EphMRA and ESOMAR guidelines.

Prior to joining the organization, Paulina served as Senior Account Manager at Perspective Research Services and held positions at FACE, Semantics MR and Mitch & Butlers. She earned her master’s degree in Creative Industries Management from University of London and her bachelor’s degree from Uniwersytet Szczecinski.

Recent Posts

What market researchers can learn from start-ups

Posted by Paulina Dabrowska on Jul 25, 2017

The world of marketing research is constantly evolving – new technologies enable consumers to move onto the ‘next thing’ seconds after engaging with a survey today. Given the fast pace of change with our industry now, ESOMAR initiated a “Research Rally” series to challenge researchers and expand their ways of thinking, and designing.

The notion behind the event was simple – researchers would collectively evaluate local start-ups looking to improve their business model, product or services. Currently Britain is experiencing start-up fever: 80 new businesses were born each hour throughout 2016. However, these rosy statistics are tainted by the fact that 9 out of 10 start-ups fail. In today’s competitive marketplace, lucky guesses are no longer enough to create a successful innovation – the decision to invest in market research might determine a business’ survival.

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Topics: Market Research Trends, Marketing Research

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