Kantar's Profiles Blog

Sarah Canning

Product Manager, Global

Sarah Canning joined the organization in 2007 and currently serves as Lightspeed GMI’s Product Manager on the Global Product Marketing team. Before transitioning into her current role, Sarah worked as a Global Business Process & Systems Manager, Global Experience & Respondent Manger and Global Panel Operations Manager at Lightspeed GMI. Throughout her tenure, Sarah has contributed to the organization by assisting in the development of device detection, panel fraud algorithms, panel re-engagement methodologies, platform management tools, APIs for external opportunities, and a CMS system. As a Product Manager, Sarah’s current areas of focus are Mobile Web, App, Device, Platform, and Data Services.

Prior to joining Lightspeed GMI, Sarah worked for a research and biostatistics organization that focused on running preventative clinical trials for cancer throughout the United States. She currently resides in Austin, Texas.

Recent Posts

Four Tips for Mobile Market Research

Posted by Sarah Canning on Jul 5, 2016

Mobile phones provide an ideal method to collect and understand consumer behavior. Given their ability to capture real time responses, there are endless opportunities with mobile market research that we can utilize or further develop. As researchers, to capture authentic and honest input, we must implement best practices. Marketing researchers need to think mobile and consumer, first.

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Topics: Marketing Research Data, mobile first, mobile marketing research


Posted by Sarah Canning on Apr 29, 2016

Real time insights and predictive analytics build better strategies and better business performance. As we re-write the rules of marketing research, data has become the digital fuel to deliver genuine insights. However, as industry stakeholders, we must capture data that is insightful, not invasive.

This year’s CASRO Digital Conference concentrated on the collective knowledge of research in the digital space with a focus on three key areas: implementing Mobile First, focusing on the panelist experience and the emerging importance of video.

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Topics: Marketing Research, Data Quality, Video, mobile first

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