Kantar's Profiles Blog

Katy DiGiacomo

Modern Survey Design Subject Matter Expert

Katy is a Modern Survey Design Subject Matter Expert (SME) with 15 years of experience in market research. She’s worked specifically in Finance, Automotive, CPG, and Entertainment, but also currently supports many other industries. Ranging from complex project design, to data analysis, to managing teams, she’s well-versed in all areas of research.

Prior to joining Lightspeed in 2012 as Research Manager for the Americas region, Katy worked for Sony Pictures as a Research Manager supporting their Home Entertainment division. Previous positions include various research and analytic roles at Nestle USA, The Nielsen Company, and JD Power.

Her extra-curricular activities include volunteering bi-weekly at a local Los Angeles radio station, KCRW, for 5+ years now as a radio show production assistant and trainer, attending concerts on a frequent basis, and doing anything that involves spending time with dogs.

Katy has a BS degree in Marketing from Oakland University, and she is currently wrapping up her final semester toward certification in Applied Animal Behavior from the University of Washington.

Recent Posts

Monthly Subscriptions: Are Americans Buying In?

Posted by Katy DiGiacomo on Aug 6, 2018

The consumer buying experience has changed…but not subtly. Gone are the days of Toy “R” Us kids or Friday night trips to Blockbuster and instead consumers are receiving deliveries from the Barkbox, Birchbox, and Blue Aprons of the world. For today’s burgeoning brands, relevance now equals accessibility (at the buyer’s fingertips) with a dash of custom curation added to the mix. Brands nowadays need to find ways to fit into a consumer’s life and let technology play a role in getting there. Forbes recently reported the subscription e-commerce market has grown dramatically over the last decade, from $57 million in 2011 to more than $2.9 billion today.

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Topics: Marketing Research Data, modern surveys

Will you be watching the Royal Wedding this weekend?

Posted by Katy DiGiacomo on May 18, 2018

The Royal Wedding is less than 24 hours away. Will you be watching live? Lightspeed conducted a mobile poll yesterday with our US and UK respondents to see how likeable Meghan Markle is and which princess is most likeable. Could the Markle Effect on branding already be waning?

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Topics: modern surveys

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