Kantar's Profiles Blog

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We’ve heard this message loud and clear. Industry statistics have overwhelmingly communicated that consumers are living and working on their smartphones and tablets, but researchers are not writing surveys to reach the modern respondent.

We are unequivocally in an age of transformation. New market entrants, game changers and disruptors are making even the largest, most established and loved brands question their approach and position.

And the upcoming arrival of Amazon into the Australian market means the Retail industry are feeling this even more so.

Working with our client Retail Doctor Group (RDG Consumer Insights division), Lightspeed powered a recent study into consumer views around Amazon to uncover some key data in ‘How to win in the post Amazon world’, surveying more than 1,000 of our Australian consumer panellists.

Does the Atlantic hurricane season seem more intense this year than it has in recent years?

“Groups often make better decisions than individuals, but you need to create an environment in which people can express themselves and in which other people are prepared to genuinely listen to alternative points of view,” stated Eric Salama in a recent blog post. He went on to say, “Marketing can be an enormous force for good. The industry should remind itself more often of the impact it can and does have.”

“Should the law be changed to allow same-sex couples to marry?”

This is the question many Australians are now answering. And it’s not a simple yes or no response; the debate on same sex marriage is complicated. With the divides being multidimensional and diverse, Lightspeed conducted a survey of more than 1,000 Australians to reveal their reasoning behind their votes.  

While more than 80% of US consumers are aware of the Equifax data breach announced this month, relatively few have taken actions beyond checking their credit card transactions a little more closely, a new Lightspeed survey reveals. But they want assurances of monitoring from their banks and credit card companies.

Survey design in research is something that has generally evolved rather than proactively developed with questions phrased in the language of research and designed solely to answer the researcher’s query. What we tend to forget is whether anyone actually wants to read that question, let alone whether it’s engaging enough to make someone want to answer it.

What does personal loan usage look like among your customer segments or within your footprint? In the latest Lightspeed Financial Services Group post, we look at consumer trends across secured and unsecured loans. 

Do I want to know? Yes - you need to know!

Today’s researcher is all about gathering data to create insights that provide guidance and strengthen the core business, future-proofing decision making for their company. In truth that only covers the ‘need-to-know’ part; there is a large share of ‘nice-to-know’ insights as well that are gathered for various reasons (e.g., to verify general thoughts or just to satisfy the board, directors, managers and other influential people within organizations). Need-to-know and Nice-to know insights are both based on data.

Our Lightspeed Financial Services Group series continues with another look at credit cards. Consumers prefer a stable rate when it comes to rewards programs, but what do people feel about signing up for a new card all together? In our latest post, we learn what appeals to new card holders. 

62% of new cardholders say applying for their new cards didn’t impact the usage of other cards in their wallets – but 38% did cancel or stop using another card, according to Lightspeed FSG’s 2017 New Card Acquisition Study.