---
title: Kantar's Profiles Blog (2)
description: Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. (2)
---

- <https://www.facebook.com/LightspeedGMI>
- <https://twitter.com/LightspeedGMI>
- <https://www.linkedin.com/company/lightspeed-gmi>
- [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com)

[![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com)

- [Home](http://www.lightspeedresearch.com/)
- [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) 
    - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/)
    - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/)
    - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/)
    - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/)
    - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/)
- [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) 
    - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/)
    - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/)
    - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/)
    - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/)
    - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/)
    - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
    - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
    - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/)
- [Data Services](http://www.lightspeedresearch.com/data-services) 
    - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/)
- [Mobile](http://www.lightspeedresearch.com/mobile/) 
    - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/)
- [Resource Center](http://www.lightspeedresearch.com/resource-center/) 
    - [Events](http://www.lightspeedresearch.com/resource-center/events/)
    - [Demos](http://www.lightspeedresearch.com/resource-center/demos/)
    - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/)
    - [Blog](https://blog.lightspeedresearch.com/)
    - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/)
- [About Us](http://www.lightspeedresearch.com/about-us/) 
    - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/)
    - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/)
    - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/)
    - [Careers](http://www.lightspeedresearch.com/about-us/careers/)
    - [Regions](http://www.lightspeedresearch.com/about-us/regions/)
    - [Awards](http://www.lightspeedresearch.com/awards/)
    - [Contact Us](http://www.lightspeedresearch.com/contact-us/)

# Kantar's Profiles Blog

## [Keeping Up with Today’s Consumers Across Asia-Pacific](https://info-profiles.kantar.com/keeping-up-with-todays-consumers-across-asia-pacific)

 Posted by [Ashish Pandey](https://info-profiles.kantar.com/author/ashish-pandey) on May 9, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/969442316.jpg)](https://info-profiles.kantar.com/keeping-up-with-todays-consumers-across-asia-pacific)

Recently I was privileged to present at the MRSI Annual Market Research Seminar in Mumbai on ‘Keeping Up With Today’s Connected Consumers’. More specifically, we took this opportunity to explore how research can leverage today’s connected consumer to better understand audiences during a time of technological evolution.

[Read More](https://info-profiles.kantar.com/keeping-up-with-todays-consumers-across-asia-pacific)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/keeping-up-with-todays-consumers-across-asia-pacific#comments-listing)

 Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [APAC](https://info-profiles.kantar.com/topic/apac), [behavioral data](https://info-profiles.kantar.com/topic/behavioral-data)

## [Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data)

 Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on May 3, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/911901686.jpg)](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data)

As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!). 

[Read More](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data#comments-listing)

 Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Mobile Advertising](https://info-profiles.kantar.com/topic/mobile-advertising), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [media buying](https://info-profiles.kantar.com/topic/media-buying), [marketing research trends](https://info-profiles.kantar.com/topic/marketing-research-trends), [Brand Advertisting](https://info-profiles.kantar.com/topic/brand-advertisting), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert)

## [comScore Captures & Validates Real World Behaviors by Measuring “Say vs. Do”](https://info-profiles.kantar.com/validating-real-world-behaviors)

 Posted by [Chris Fabber](https://info-profiles.kantar.com/author/chris-fabber) on Apr 18, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/939030724.jpg)](https://info-profiles.kantar.com/validating-real-world-behaviors)

Consumers live in the now; they are connected to hundreds of friends and followers through an endless number of devices. Few marketing challenges are trickier than trying to identify and recognize what drives their attitudes and behaviors. What they do and what they say can be vastly different in today’s mobile world.

[Read More](https://info-profiles.kantar.com/validating-real-world-behaviors)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/validating-real-world-behaviors#comments-listing)

 Topics: [Panels](https://info-profiles.kantar.com/topic/panels), [Brand Advertisting](https://info-profiles.kantar.com/topic/brand-advertisting), [validation](https://info-profiles.kantar.com/topic/validation), [behavioral data](https://info-profiles.kantar.com/topic/behavioral-data)

## [Dining Rewards can Help Restaurants Take a Bigger Bite out of Credit Card Sales](https://info-profiles.kantar.com/dining-rewards-can-help-restaurants-take-a-bigger-bite-out-of-credit-card-sales)

 Posted by [Carissa Scenna](https://info-profiles.kantar.com/author/carissa-scenna) on Apr 3, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/restaurant%20credit%20card.jpg)](https://info-profiles.kantar.com/dining-rewards-can-help-restaurants-take-a-bigger-bite-out-of-credit-card-sales)

With more credit cards now offering up to 5X rewards on dining purchases (Chase Sapphire Reserve, American Express Hilton Honors, Capital One Savor), does restaurant spending get a big boost? The answer is yes -- for several leading rewards cards.

[Read More](https://info-profiles.kantar.com/dining-rewards-can-help-restaurants-take-a-bigger-bite-out-of-credit-card-sales)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/dining-rewards-can-help-restaurants-take-a-bigger-bite-out-of-credit-card-sales#comments-listing)

 Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Financial Services](https://info-profiles.kantar.com/topic/financial-services), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data)

## [Ask the Lightspeed Expert: Healthcare Data Collection](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection)

 Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Mar 27, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LSH%20Stock%20Images/922708030.jpg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection)

Conducting quantitative and qualitative research can be a unique process when targeting healthcare audiences, such as physicians, payers, KOLs and patients. Best practices and techniques we use for consumer research can also be applicable to these audiences.

[Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection#comments-listing)

 Topics: [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [media buying](https://info-profiles.kantar.com/topic/media-buying), [data append](https://info-profiles.kantar.com/topic/data-append), [Healthcare Research](https://info-profiles.kantar.com/topic/healthcare-research), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert)

## [Ask The Lightspeed Expert: The Mobile Impact](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact)

 Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Mar 21, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/woman%2c%20mobile%20device%2c%20hands%206.jpeg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact)

“You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why.

In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this. 

[Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact#comments-listing)

 Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert)

## [Here’s How Nutrition Labels Will Impact Alcohol Sales](https://info-profiles.kantar.com/nutrition-labels)

 Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Mar 13, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/905884450.jpg)](https://info-profiles.kantar.com/nutrition-labels)

In 2019, we’re seeing consumers health habits evolve. For many, formal diets and exercise fads are being deprioritized with the desire to form more sustainable healthy lifestyles. Gone is the importance of the fat-free or zero-calorie version of a product; consumers want whole, clean ingredients in their food and beverages. They are placing a new level of importance on the clarity of what they’re putting in their bodies that extends beyond calorie, sugar and fat intake.

[Read More](https://info-profiles.kantar.com/nutrition-labels)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/nutrition-labels#comments-listing)

 Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights)

## [Ask the Expert: Data Collection & Consumer Insights](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights)

 Posted by [Caroline Frankum](https://info-profiles.kantar.com/author/caroline-frankum) on Feb 26, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/613672992.jpg)](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights)

The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, [evaluate how we’re sampling and sourcing respondents](https://blog.lightspeedresearch.com/ask-the-lightspeed-expert-sampling-sourcing) and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover.

[Read More](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights#comments-listing)

 Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Panels](https://info-profiles.kantar.com/topic/panels), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert)

## [Ask the KANTAR Expert: Sampling & Sourcing](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing)

 Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Feb 12, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/multiple%20mobile%20phones.jpg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing)

There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents? 

[Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing#comments-listing)

 Topics: [Dynamic Sourcing](https://info-profiles.kantar.com/topic/dynamic-sourcing), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Panels](https://info-profiles.kantar.com/topic/panels), [online surveys](https://info-profiles.kantar.com/topic/online-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert)

## [Global Privacy Landscape for 2019 and Beyond](https://info-profiles.kantar.com/global-privacy-landscape-for-2019-and-beyond)

 Posted by [Jessica Santos](https://info-profiles.kantar.com/author/jessica-santos) on Feb 8, 2019

- [Tweet](https://twitter.com/share)

[![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/182058709.jpg)](https://info-profiles.kantar.com/global-privacy-landscape-for-2019-and-beyond)

The global privacy landscape has changed dramatically in the beginning of this millennium. On the one hand, data is regarded as power and the new commodity or even currency, on the other hand, both data subjects and regulators have increasing demand of data privacy to avoid personal data violation.

[Read More](https://info-profiles.kantar.com/global-privacy-landscape-for-2019-and-beyond)

 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/global-privacy-landscape-for-2019-and-beyond#comments-listing)

 Topics: [Privacy](https://info-profiles.kantar.com/topic/privacy), [gdpr](https://info-profiles.kantar.com/topic/gdpr)

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