--- title: Kantar's Profiles Blog (3) description: Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. (3) --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Health Tech: The Physician Perspective](https://info-profiles.kantar.com/health-tech-the-physician-perspective) Posted by [Matt Titus](https://info-profiles.kantar.com/author/matt-titus) on Jan 14, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LSH%20Stock%20Images/GettyImages-512136841.jpg)](https://info-profiles.kantar.com/health-tech-the-physician-perspective) With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.   [Read More](https://info-profiles.kantar.com/health-tech-the-physician-perspective) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/health-tech-the-physician-perspective#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [thought leadership](https://info-profiles.kantar.com/topic/thought-leadership), [Healthcare Research](https://info-profiles.kantar.com/topic/healthcare-research), [health tech](https://info-profiles.kantar.com/topic/health-tech) ## [A New Year for Data: Q&A with Caroline Frankum](https://info-profiles.kantar.com/a-new-year-for-data-qa-with-caroline-frankum) Posted by [Caroline Frankum](https://info-profiles.kantar.com/author/caroline-frankum) on Jan 8, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/1054353314.jpg)](https://info-profiles.kantar.com/a-new-year-for-data-qa-with-caroline-frankum) As with every New Year, 2019 comes with new resolutions and predictions.  At Lightspeed, we've cemented our commitment to quality data and modern survey design; this year we aim to create holistic approaches that cater to the needs for simplicity, speed and scale. Below, [Caroline Frankum](http://www.lightspeedresearch.com/member/caroline-frankum/), Global Chief Executive Officer at Lightspeed, shares insight on what you can expect from Lightspeed in the months to come and predictions for the industry in 2019.  [Read More](https://info-profiles.kantar.com/a-new-year-for-data-qa-with-caroline-frankum) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/a-new-year-for-data-qa-with-caroline-frankum#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Prediction](https://info-profiles.kantar.com/topic/prediction), [thought leadership](https://info-profiles.kantar.com/topic/thought-leadership) ## [Connecting to the World of Gaming](https://info-profiles.kantar.com/gaming) Posted by [Mary Kyriakidi](https://info-profiles.kantar.com/author/mary-kyriakidi) on Dec 11, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/922710338.jpg)](https://info-profiles.kantar.com/gaming) "See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox. [Read More](https://info-profiles.kantar.com/gaming) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/gaming#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data) ## [Purpose in Asia: What Matters to Consumers and Why it Matters to Brands](https://info-profiles.kantar.com/purpose-in-asia) Posted by [Becki Southern](https://info-profiles.kantar.com/author/becki-southern) on Dec 6, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog%20images/asiapurpose2.png)](https://info-profiles.kantar.com/purpose-in-asia) We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns. [Read More](https://info-profiles.kantar.com/purpose-in-asia) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/purpose-in-asia#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [Emerging Markets](https://info-profiles.kantar.com/topic/emerging-markets), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [APAC](https://info-profiles.kantar.com/topic/apac), [thought leadership](https://info-profiles.kantar.com/topic/thought-leadership) ## [Validating Visuals: Exploring the Powers and Pitfalls of Using Visuals in Research](https://info-profiles.kantar.com/validating-visuals-exploring-the-powers-and-pitfalls) Posted by [Becki Southern](https://info-profiles.kantar.com/author/becki-southern) on Nov 30, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/650191228.jpg)](https://info-profiles.kantar.com/validating-visuals-exploring-the-powers-and-pitfalls) Social media and the quality of online content is making visuals a currency we all deal in. [As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”. ](https://www.jeffbullas.com/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/) [Read More](https://info-profiles.kantar.com/validating-visuals-exploring-the-powers-and-pitfalls) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/validating-visuals-exploring-the-powers-and-pitfalls#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [visualization](https://info-profiles.kantar.com/topic/visualization) ## [A Spotlight on Gestational Diabetes](https://info-profiles.kantar.com/a-spotlight-on-gestational-diabetes) Posted by [Rachel Bear](https://info-profiles.kantar.com/author/rachel-bear) on Nov 15, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/875690406.jpg)](https://info-profiles.kantar.com/a-spotlight-on-gestational-diabetes) November marks National Diabetes Awareness Month, and this year, it spotlights [gestational diabetes](http://www.diabetes.org/diabetes-basics/gestational/). [Read More](https://info-profiles.kantar.com/a-spotlight-on-gestational-diabetes) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/a-spotlight-on-gestational-diabetes#comments-listing) Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [Healthcare Research](https://info-profiles.kantar.com/topic/healthcare-research) ## [Mobile Survey vs. Modern Survey - What's the Difference?](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) Posted by [May Ling Tham](https://info-profiles.kantar.com/author/may-ling-tham) on Nov 7, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/mobile%20vs%20modern.jpg)](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) We define a “mobile friendly survey” different from a “modern survey.” [A modern survey involves more than a device agnostic design](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys); all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern:  [Read More](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [Still Fielding Long Surveys? Your Data is at Risk](https://info-profiles.kantar.com/still-fielding-long-surveys) Posted by [Dean Abt](https://info-profiles.kantar.com/author/dean-abt) on Oct 31, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog%20images/ModernSurvey_Oct2018.jpg)](https://info-profiles.kantar.com/still-fielding-long-surveys) In 2009, the year following the iPhone’s release, [eBay conducted $600 million in mobile transactions.](http://files.shareholder.com/downloads/ebay/923940436x0x361552/b45137ee-aa41-4c2c-94ca-d72d5b0844be/eBay_77655_BANNERLESS.pdf) Out of the gate eBay’s elegant app minimized friction throughout the acts of buying and selling. Ten years on, market research still struggles to keep pace. Why are links to 30-minute, even one hour plus surveys being emailed to potential respondents? What many refer to as the glacial pace of market research’s migration to mobile is not for lack of trying. Players new and old across the research project service arc have started entire companies, released new products, published parallel test findings and worked diligently to develop tools allowing the process of taking a survey on a smartphone to be as easy as booking a ride on Lyft. Many brand trackers have been redesigned and shortened without any changes to the valuable trend data and normative measures marketers use to make decisions.     [Read More](https://info-profiles.kantar.com/still-fielding-long-surveys) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/still-fielding-long-surveys#comments-listing) Topics: [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [Consumers Are Changing, So Are Surveys and Recruitment](https://info-profiles.kantar.com/consumers-are-changing-so-are-surveys-and-recruitment) Posted by [Shaun Hawley](https://info-profiles.kantar.com/author/shaun-hawley) on Oct 25, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/499424066.jpg)](https://info-profiles.kantar.com/consumers-are-changing-so-are-surveys-and-recruitment) Today’s consumers already have a voice online; they publish opinions, build their own sites, post videos and share content. Technology is enabling an increase in mobile activity – allowing people to connect everywhere and at any time. Because of this, it stands to reason that that the way we’re interacting with respondents is shifting. Market researchers are now facing the challenge of being on the consumer’s terms and competing for time with them. [Read More](https://info-profiles.kantar.com/consumers-are-changing-so-are-surveys-and-recruitment) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/consumers-are-changing-so-are-surveys-and-recruitment#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [Step by Step Guide to Modernizing Your Surveys](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys) Posted by [Jon Puleston](https://info-profiles.kantar.com/author/jon-puleston) on Oct 23, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/QuestionArts_Poster_PREZI_sketchversion.jpg)](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys) By engaging with consumers in meaningful ways, you’ll capture data on what they think, what content they see and what they do. Our Modern Survey Design techniques enable you to know more by asking the right questions in the right way. [Read More](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys#comments-listing) Topics: [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [questionnaire design](https://info-profiles.kantar.com/topic/questionnaire-design), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) [Previous](https://info-profiles.kantar.com/page/2) [All posts](https://info-profiles.kantar.com/all) [Next](https://info-profiles.kantar.com/page/4) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - 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