Kantar's Profiles Blog

When you need to search for something on the internet, where do you go first?

As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge;

If you've seen the introduction to our Marketing Data Integration Series, you understand the extent new technology and mobile plays in modern research. So now you're on a mission to modernize your research (bravo!). You understand how to reach the representative audience you need (include mobile!), and you’ve identified the right tools available to get the answers you need (responsive programming!).

The consumer buying experience has changed…but not subtly. Gone are the days of Toy “R” Us kids or Friday night trips to Blockbuster and instead consumers are receiving deliveries from the Barkbox, Birchbox, and Blue Aprons of the world. For today’s burgeoning brands, relevance now equals accessibility (at the buyer’s fingertips) with a dash of custom curation added to the mix. Brands nowadays need to find ways to fit into a consumer’s life and let technology play a role in getting there. Forbes recently reported the subscription e-commerce market has grown dramatically over the last decade, from $57 million in 2011 to more than $2.9 billion today.

Anything and everything is now digital, and consumers are spending endless hours online. This isn’t new information for market researchers. Mary Meeker recently released her 2018 Internet Trend Report, and her key findings indicate that more than half the world is online so there are fewer new people to connect with. Here are just a few of her other takeaways according to Recode:

If you ever find yourself in the London Millbank office, within minutes you’ll be subjected to the company’s most pressing rhetoric: how do we shorten surveys, how do you modernise them and how do we bring innovation to a rapidly changing industry?

This is the third in a series of blog posts on research uses and techniques. This blog focuses on planning and implementing the marketing mix via the 4 P’s of marketing—product, price, place, and promotion.

With the launch of Amazon into the Australian market last year, Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch. With the media hype and this dramatic change in the retail landscape, it was important to gauge consumer response and the retail impact to help mitigate potential risk for retailers.

There’s been a lot of social media buzz in the market research world these past few weeks surrounding the Inc article, “What Your Brand is Missing by Skipping Digital Marketing Research.” The article’s author, Shama Hyder of Zen Media, asserts: “The connected consumer is empowered with so many choices, so many options, that brands have less time than ever to grab their attention.”

June is Alzheimer’s and Brain Awareness Month; rightfully so, as Alzheimer’s and other brain diseases are the most common cause of dementia, and they touch many individuals and families. In 2017, it has been reported that worldwide, nearly 44 million people have Alzheimer’s or a related dementia.