--- title: Kantar's Profiles Blog | Consumer Insights (2) description: Consumer Insights | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. (2) --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Spring Is In Bloom, and So Are Our Patient Panelist’s Allergies](https://info-profiles.kantar.com/spring-is-in-bloom-and-so-are-our-patient-panelists-allergies) Posted by [Matt Titus](https://info-profiles.kantar.com/author/matt-titus) on Apr 25, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/nature%20-%20girl%20in%20field2.jpg)](https://info-profiles.kantar.com/spring-is-in-bloom-and-so-are-our-patient-panelists-allergies) Spring is in the air! The grass is greener, trees are sprouting leaves and the flowers are beginning to bloom. For some, the season marks a time of new beginnings, but to others, it’s the start of cut grass and intense pollen. [In 2015, 8.2% of American adults were diagnosed with hay fever](http://www.aafa.org/page/allergy-facts.aspx), an allergy most commonly caused by pollen or dust, resulting in symptoms such as a runny nose, itchy eyes, scratchy throat and coughing. [And in 2010, 11.1 million visits to a physician’s office resulted in a primary diagnosis of hay fever](http://www.aaaai.org/about-aaaai/newsroom/allergy-statistics).  [Read More](https://info-profiles.kantar.com/spring-is-in-bloom-and-so-are-our-patient-panelists-allergies) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/spring-is-in-bloom-and-so-are-our-patient-panelists-allergies#comments-listing) Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [minipoll](https://info-profiles.kantar.com/topic/minipoll), [Healthcare Research](https://info-profiles.kantar.com/topic/healthcare-research) ## [Smart Speakers: The Next Step for Modern Survey Design? ](https://info-profiles.kantar.com/smart-speakers-the-next-step-for-modern-survey-design) Posted by [Kantar](https://info-profiles.kantar.com/author/kantar) on Apr 5, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/smart%20speaker.jpg)](https://info-profiles.kantar.com/smart-speakers-the-next-step-for-modern-survey-design) Smart speakers are dramatically affecting consumers’ daily lives. According to [Quartz blog](https://qz.com/1175827/ces-2018-google-has-partnered-with-15-companies-to-make-new-smart-speakers-and-appliances/), “These devices give companies access to a trove of user data in the form of every command a user asks of their device.” Today, [34 percent of Americans own a smart speaker](https://us.kantar.com/business/brands/2018/amazon-and-google-smart-speaker-gold-rush-is-just-starting/) and a new wave of devices are now hitting the consumer market. [Read More](https://info-profiles.kantar.com/smart-speakers-the-next-step-for-modern-survey-design) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/smart-speakers-the-next-step-for-modern-survey-design#comments-listing) Topics: [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [smart speaker](https://info-profiles.kantar.com/topic/smart-speaker) ## ['Tis the Season to Know Your Consumer](https://info-profiles.kantar.com/christmas_au) Posted by [Matt Hunt](https://info-profiles.kantar.com/author/matt-hunt) on Dec 12, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/6a.jpg)](https://info-profiles.kantar.com/christmas_au) With less than two week to go, it’s beginning to look a lot like Christmas. But what does this look like to Australian consumers? ‘Tis the season to be jolly but it is also the season to know your consumer…even better than the rest of year, that is! We asked our Australian mobile and tablet respondents about a few of their plans for the festive period. Here’s what they told us. [Read More](https://info-profiles.kantar.com/christmas_au) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/christmas_au#comments-listing) Topics: [Market Research Trends](https://info-profiles.kantar.com/topic/market-research-trends), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights) ## [The Seasons of Change: How Does Global Warming Impact Consumer Behavior?](https://info-profiles.kantar.com/the-seasons-of-change-how-does-global-warming-impact-consumer-behavior) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Oct 26, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/110.jpg)](https://info-profiles.kantar.com/the-seasons-of-change-how-does-global-warming-impact-consumer-behavior) Does the Atlantic hurricane season seem more intense this year than it has in recent years? [Read More](https://info-profiles.kantar.com/the-seasons-of-change-how-does-global-warming-impact-consumer-behavior) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/the-seasons-of-change-how-does-global-warming-impact-consumer-behavior#comments-listing) Topics: [Market Research](https://info-profiles.kantar.com/topic/market-research), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights) ## [My Name is Jon Puleston and I Am Addicted to Information](https://info-profiles.kantar.com/my-name-is-jon-puleston-and-i-am-addicted-to-information) Posted by [Jon Puleston](https://info-profiles.kantar.com/author/jon-puleston) on Mar 29, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/jon%20p%20blog%20Capture2.png)](https://info-profiles.kantar.com/my-name-is-jon-puleston-and-i-am-addicted-to-information) *Note: This post was originally published on [greenbookblog.com](http://www.greenbookblog.org/2017/03/13/information-addiction-the-implications-for-society-brands-advertising-research/)* From the moment I get up in the morning to the last thing at night I am immersed in information gathering. News was something I used to read once a day. Ever since having a smart phone, my propensity to consume news has slowly increased month by month, and with the ever increasing proliferation of news aggregation apps, it’s becoming something I dip into almost every spare moment during the day. The first thing I do when I wake up in the morning and last thing I do at night before switching off my phone is check the “news.” It has become a total addiction. In addition to news there is social media, which I consume with equal levels of hunger, be it Facebook, Twitter or LinkedIn. When I run out of new information from these sources to consume, I switch to doing things like looking through pictures on Instagram or virtual shopping on eBay.  [Read More](https://info-profiles.kantar.com/my-name-is-jon-puleston-and-i-am-addicted-to-information) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/my-name-is-jon-puleston-and-i-am-addicted-to-information#comments-listing) Topics: [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights) ## [STUDY REVEALS VARIED FEELINGS ABOUT ANZAC DAY](https://info-profiles.kantar.com/study-reveals-varied-feelings-about-anzac-day) Posted by [Matt Hunt](https://info-profiles.kantar.com/author/matt-hunt) on Apr 20, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/AU_Data.JPG.png)](https://info-profiles.kantar.com/study-reveals-varied-feelings-about-anzac-day) A study recently conducted by [Lightspeed GMI](http://www.lightspeedgmi.com/), a leading global online research provider, shows only 54.4% of Australians plan to mark ANZAC Day this year. Although this is a lower than expected percentage, for those that mark ANZAC day they do so with deep reverence. For 83.6% the day means remembering fallen soldiers, of which 33.3% specifically remember a loved one who fought for Australia and 23.0% remember a loved one who served in the military somewhere else. Just 12.9% see it as a day off work. [Read More](https://info-profiles.kantar.com/study-reveals-varied-feelings-about-anzac-day) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/study-reveals-varied-feelings-about-anzac-day#comments-listing) Topics: [Market Research](https://info-profiles.kantar.com/topic/market-research), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [APAC](https://info-profiles.kantar.com/topic/apac) ## [Political Profiler: Tapping Into Voter Insights](https://info-profiles.kantar.com/political-profiler-tapping-into-voter-insights) Posted by [Tiama HD Fowler](https://info-profiles.kantar.com/author/tiama-hd-fowler) on Jan 21, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Political-Profiler.png)](https://info-profiles.kantar.com/political-profiler-tapping-into-voter-insights) Recently Lightspeed GMI [added](http://www.lightspeedgmi.com/lightspeed-gmi-debuts-u-s-political-profiler/) verified voter data to our list of panel profilers. We did this by partnering with a political data provider who maintains a national database of more than 190 million voting records, including past behavior in state and federal elections. By matching our U.S. panel against this database and making the results of those matches available for sampling, our clients benefit from improved targeting for political research. For example, with our panel it’s now much simpler to ask political questions to past or prospective voters: [Read More](https://info-profiles.kantar.com/political-profiler-tapping-into-voter-insights) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/political-profiler-tapping-into-voter-insights#comments-listing) Topics: [Market Research](https://info-profiles.kantar.com/topic/market-research), [Political Profiler](https://info-profiles.kantar.com/topic/political-profiler), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights) [Previous](https://info-profiles.kantar.com/topic/consumer-insights/page/1) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - 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