2019 was a year of tremendous growth and change for us, where the industry took note and recognised us for our approaches to data quality, innovation, leadership and I&D.
We not only moved to a single brand across Kantar, we also implemented our OnePlatform strategy, launched our API-driven Kantar Profiles Network, and enhanced our offer to provide you with access to insights at the speed of life - all without compromising on quality in an increasingly time-poor and data legislative world.
So, what does this mean for you in 2020?
Read More
Topics:
Digital Data Collection,
Research Quality,
Innovation,
Market Research,
Digital Consumer,
Data Quality,
Consumer Insights,
Ask the Expert
In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this?
Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data…
Read More
Topics:
Digital Data Collection,
Research Quality,
Innovation,
Online Sampling,
Market Research,
Digital Consumer,
Marketing Research,
Data Quality,
Panels,
Consumer Insights,
marketing research best practices,
modern surveys,
Sourcing
Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets.
Read More
Topics:
Research Quality,
Innovation,
Survey Length,
Survey Design,
Online Sampling,
Market Research,
Data Quality,
marketing research best practices,
Survey Engagement,
modern surveys,
Sourcing
Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people.
Read More
Topics:
Mobile,
Social Media,
Survey Design,
Online Sampling,
Digital Consumer,
Consumer Insights,
modern surveys,
Sourcing
The biggest misconception since the launch of GDPR is the belief the European legislation, published in May 2018, changed the landscape of privacy and security. However, what it actually did was set more stringent checks on the preexisting legal processes and privacy compliance, as well as increase the level of accountability through heftier penalty charges for those noncompliant.
So, how do we manage data and connect data sources safely without fear of handling the personal data of our customers and respondents in a careless manner?
We should start by stating the obvious concept of anonymisation.
Read More
Topics:
Data Driven Marketing,
Privacy,
Data Quality,
MRX Trends,
data enrichment,
marketing research best practices,
data series,
gdpr,
data search
In a time when choice is rife for consumers and disruption produces new opportunities regularly, understanding the factors that help or hinder your brand to be chosen by customers is vital. I was recently involved in a Kantar study that explored the reasons consumers stay loyal in their reported buying behaviours, as well as the motivations to switch brands. We interviewed 3657 people from the Kantar Profiles Network across 12 countries (US, Brazil, UK, France, Germany, Spain, The Netherlands, India, Singapore, Indonesia, Mainland China and Korea) covering 11 categories of products and services.
Read More
Topics:
Market Research Trends,
Market Research,
Emotional Insights,
Digital Consumer,
Marketing Research,
MRX Trends,
Consumer Insights,
behavioral data
This article was first published by Admap Magazine in August 2019
A “selfie” can now open a bank account.
In some places, anyway. In June, Natwest, part of the Royal Bank of Scotland, became the first major UK bank
to allow customers to quickly open a new bank account – without visiting a bank branch – by uploading
documents and submitting a selfie on their mobile device. This continues a trend set by several banks in other
regions, including the Philippines and South Africa. In the United States, reports of the advent of “selfie banking”
were abundant in 2016 and 2017, but so far it is not an option.
Read More
Topics:
Mobile Banking,
Financial Services,
Marketing Research Data,
Consumer Insights,
thought leadership,
behavioral data
Do you want to optimise your product development? Improve your market share? Achieve growth?
I mean, of course you do, who wouldn’t? But, at the same time, you’re finding this challenging. You can’t really pinpoint where the gap lies and identify what the next steps should be. Well, if that’s the case then keep reading. Because Conjoint Analysis might be the right solution for you.
Healthcare companies win over physicians by putting the right combination of features in their products and charging the right price. It is as simple as that; and Conjoint Analysis helps you do exactly that.
Read More
Topics:
questionnaire design,
marketing research best practices,
Healthcare Research
Kantar takes a deep dive into 5% rotating category rewards programs. We explore how effective quarterly promotions are in generating transactions for the top players – and how these leading category cards may be impacting competitors.
Read More
Topics:
Financial Services,
behavioral data
We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers.
Read More
Topics:
Respondent experience,
marketing research technologies,
APAC,
qualitative research,
quant vs. qual,
modern surveys,
Sourcing
